What is Alt Text and How to Use It on Your Real Estate Website

What is Alt Text and How to Use It on Your Real Estate Website

If you run a real estate website, you know how important it is to showcase properties with high-quality images. However, it’s not just about the visuals themselves — it’s also about making sure your website is accessible to all users. That’s where alt text comes in.

Alt text, short for alternative text, is descriptive text that can be added to an image’s HTML tag. 

Including descriptive alt text can help make your website accessible to a wider audience, improving the overall user experience and increasing SEO value for your real estate website.

Image Title vs Alt Text in WordPress

Alt Text and Image Title are two different attributes that can be used to provide additional information about an image in WordPress.

Image Title is an optional attribute that can be used to provide a tooltip or additional information when the user hovers over the image. 

On the other hand, Alt Text is a required attribute for all images in WordPress. It describes the content of the image and is displayed in place of the image if it fails to load. It is also used by search engines to understand the image’s content.

Here are some tips for using alt text effectively on your real estate website:

Be Descriptive 

When writing alt text, use clear and concise language to describe what’s happening in the image. For example, instead of simply saying ” living room,” you might say ” Spacious living room with hardwood floors, large windows and a cozy fireplace”

NOTE: While it’s important to be descriptive, you also want to keep your alt text relatively short. 

Use Alt Text for All Images

Make sure to include alt text for all images on your real estate website, including property photos, logos, and graphics. 

NOTE: You don’t need to provide alt text for decorative images, such as background images or dividers.

Consider Context 

When writing alt text, think about the context in which the image appears. For example, if you’re including a photo of a property’s backyard, you might include information about any notable features, such as a pool or garden.



How To Add ALT Text in WPL

To add ALT text to a new image in WPL, you can follow these steps:

1. Log in to your WordPress dashboard and navigate to WPL > Add Listing > Image Gallery

2. Click “Select Files” to upload the property image

3. Add appropriate alt text in the “Image Description” field


Recommended Reading:

Content Marketing Made Simple for Real Estate Agents

Search Engine Optimization and Real Estate

Rate our blogs


The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

Stay Up To Date

Get the Knowledge you need Delivered Straight to your inbox

No Comments

Sorry, the comment form is closed at this time.