7 Steps To Use LinkedIn Correctly and Generate More Real Estate Leads

A lot of real estate agents use LinkedIn. Probably most.

But nearly all of them are using it incorrectly.


Because they consider it a static page to list past accomplishments.

In fact, LinkedIn is a dynamic community with tons of opportunities to create, post, and share content.

Here are 7 steps to use LinkedIn correctly and generate more real estate leads.


Your professional profile should be robust.

You want good, detailed information on your profile and you should update it regularly.

Once you start generating leads, your profile is going to be your introduction to your clients.

You’ll want to make a good first impression.

You should think about keywords, so your profile is easy to find.

Think about your marketing niche, generate keywords that describe it, and add them to your profile.

For more on keywords and SEO best practices click here.


Don’t forget about a company page. You should make one even if you work for yourself.

A company page will add credibility and legitimacy to your business.

So be sure to add all relevant details about your company. If you have any areas of expertise or certificates, add those too.

Company pages also have the advantage that they allow for custom banners.

This helps you personalize your page and advance your brand.


Here’s where a lot of real estate agents are not maximizing LinkedIn.

A showcase page is an extension of your company page. It allows you to highlight an individual brand or product.

Other LinkedIn users can follow this page for product updates and news.

This is perfect for real estate agents.

Promote your showcase page in your email signature, generate followers, then post your listings.

Like Facebook, these listings will appear in your followers’ feeds every day.


Now that you have your personal pages established, you want to expand your network.

The first step is to join groups. Find LinkedIn groups related to your business.

This could be your real estate association, MLS, professional networking groups, etc.

Follow what people are discussing, then contribute your own content.

You’ll be able to re-adapt some of your content for use in multiple groups.

Each time you post, you are marketing yourself to a captured audience.


After establishing yourself in other groups, you should look to create your own.

Find a niche that doesn’t have a group yet, and create one.

This will position you as a leader.

It also will allow you to connect with new people and deepen your expertise in a subject area.


Now you should start looking outside your groups for those who could make referrals.

Think about lawyers, lenders, financial planners, tax service providers and others.

Emile L’Eplattenier, Managing Editor at The Close says this: Another great lead generation strategy on Linkedin is to connect with people at large companies that might be opening offices near your farm area in the future. For example, since Amazon is moving to New York City, start connecting to Amazon employees in Seattle before they make the big move.

Find them on LinkedIn and request a connect.

This will help build a sphere of influence within the real estate industry and outside it.


At this point you should have connections with people in groups you joined and groups you created. You will have connections in other industries that are no related to real estate but are useful all the same.

You also will have followers for your showcase page.

That’s a huge network for sharing content.

Start posting, and you’ll see more and more real estate leads coming from LinkedIn.

Want to learn about LinkedIn marketing more? Check out How to Use LinkedIn for Link Building and Why Real Estate Agents Need LinkedIn?

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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  • Anonymous
    Posted at 23:28h, 22 January

    yes, I agree with your point Once you start generating leads, your profile is going to be your introduction to your clients. thanks for sharing the steps for generating leads in linkedin

  • Savai Smith
    Posted at 12:06h, 06 April

    Thank you for the HELPFUL information! I will put it to good use!