Top Technology Needs for Brokers in 2020

Top Technology Needs for Brokers in 2020

Technology plays a significant role in the real estate industry nowadays. All facets of real estate are directly impacted by the use of advanced technology, but brokers have never been in need of new tools as much as they are now. 

Recently, RESO’s Broker Advisory Group has done a survey aiming at top technological requirements for brokerages across the States. In this review, we will have a look at these tools and provide some recommendations on how to obtain them.

Top Technology Needs of Brokers and How to Obtain Them

According to the survey conducted by the workgroup at RESO, here is a list of top needs when it comes to technologies: 

Technology % How to obtain them
IDX 18 Organic MLS Integration 
Online Property Search Portal 12 Advanced Search Portal
Market Statistics 12 Property Analytics
Mobile Apps 11 Mobile Apps iOS and Android
Lead Generation Software 9 Membership, Zapier integration 
Forms Management  9 WPL Platform
Broker Back Office Solutions 9 TV Add-on, Brokerage Add-on, Complex add-on
CRM Solutions 9 CRM 


The percentages show the level of purchases made for these technologies by brokers on average. Arguably,the best approach to defining needs is through one’s purchases. 

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Top Data Needs of Brokers and How to Obtain Them 

In addition to the technologies, real estate brokers are thirsty for a lot of data as they work with different types of clients and demographics. The following shows what data brokers need most:

  • Public Records
  • Broker Listings History
  • Sold Property Data
  • Flood Zone Information
  • Neighborhood / School Information

The sources of information may vary from one state to another but the following is an article about public resources of data for real estate professionals:

What Are the Best Public Sources of Real Estate Data?

These resources are both free and paid!

Most of the data is gathered through APIs. Our mission at Realtyna has been to offer technologies and data needed for Realtors via solid APIs such as our MSL API and a handful of Add-ons. You can review them all on our WPL Products Page.

Some Takeaways From This Survey

This survey offers valuable insights on the needs and necessities of brokers in today’s real estate industry in the US. Other takeaways for realtors and brokers are:

  • Brokers need a more streamlined transmission of data and information so switching from RETS to RESO API will help considerably.
  • Brokers will enjoy a great deal of services and support if they join RESO.
  • Brokers need to educate themselves and their staff more on the valuable and valid sources of data and information. 

If you are a broker, tell us how important the technologies and data discussed in this article are for your business. We would also like to hear more about what other needs brokers have in 2020. Please share thoughts and comments in the section below.

If you are a broker and would like to join RESO, check out the following article:

Why Should Brokers Join RESO?

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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