How to Migrate Your Website Hosting Without Affecting SEO
With the growth and proliferation of your real estate website, it may be necessary to migrate it at some point. Unfortunately, the process of migrating your website to another host is not easy. It takes a great deal of thought and consideration to migrate your website effectively. For example, suppose you have invested significant time and effort into search engine optimization. In that case, you may be concerned that your efforts would be wasted if you transfer web hosting providers.
Migration, while challenging, has the potential to open up new prospects while resolving issues that you were experiencing with your previous hosting platform if carried out correctly. In today’s article, we will focus on how you can migrate your website host without losing SEO value.
When it comes to SEO, web hosting is significant since it influences crucial factors such as the speed at which your site loads and the number of up and downtimes. Here are the three main changes involved when migrating your web host and how they affect SEO:
- Domain change
- Nameserver change, and
- Web Host change
Choose the Right Real Estate Hosting Provider
You should not have to worry about your real estate SEO and search engine rankings if you migrate your web hosts the right way. You may want to switch web hosts to receive better service. Your real estate website will be hosted by entirely new servers, which will result in a change in the IP address of your real estate company and the location of your website on search engines online. If your new web host has a skilled support team, as is the case with Realtyna’s hosting service, you shouldn’t have to be concerned about losing traffic or experiencing substantial downtime during your transition. Before choosing a host, ensure that it meets all of your requirements. You can, for example, look at the following features:
- Low downtime
- Server bandwidth
- Excellent documentation and technical support
- The technical specifications of the server
This is perhaps the most straightforward website migration, but it can significantly impact your real estate SEO. If you simply change your nameservers, it is unlikely that you will see any changes in your search engine rankings. Furthermore, you can change your nameservers in minutes. However, using an effective hosting provider to streamline the process is vital.
When changing your domain name, you should place permanent redirects, also known as 301 redirect, on your website’s old pages. This will route your users to the new domain name when visiting the old one. The 301 redirects in web development indicate a permanent move, and 302 redirects let Google know the move is not permanent. These are the commonly used types of redirects. However, a 301 redirect is used for most domain changes since it is a permanent move.
Other Factors You Should Consider When Migrating Your Real Estate Website
Carefully Choose a Real Estate Server Location
Geographical advantage can be crucial in deciding your real estate website SEO. For example, if you were targeting the United States before relocating and using a server in the area, you’ll need to find a similar hosting provider in terms of location.
You should be familiar with the server on which you will host your real estate website. In addition to impacting your SEO rankings, your server location affects your target audience.
Make a comprehensive backup of your website before beginning the migration process. You can use plugins for effective backup. This step will ensure your return to the old real estate website if something goes wrong.
Follow these steps carefully to ensure that you don’t damage your SEO while migrating your real estate website. Ideally, it should not affect your search engine optimization. However, to avoid confusion, it is advisable to maintain control of the old site for at least five months to ensure that the transition is done properly. Nevertheless, always use web developers to execute the migration effectively.
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