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11 Tips to Increase Engagement on Your Blog and Generate Real Estate Leads4 min read

You should think of your blog like a home.

Provide regular maintenance and it will produce returns.

Ignore it for too long and it can become a blight.

We want to avoid that last part.

So here are 11 tips to increase engagement on your blog and generate real estate leads.


To increase engagement on your blog, you need to know what your readers want.

You should get into their heads.

Ask yourself:
What information do they need?
What questions are they asking?
What would make their lives easier?

Provide the answers on your blog, and you’ll see engagement and leads spike.


In journalism, there is a saying: “don’t bury the lead.”

This means don’t muddy what’s important with what’s not.

The same lesson applies to blogging: don’t bury your content with poor keywords.

Find a few words or a phrase that get to the essence of your article.

Make sure these keywords are in the title, the url, and scattered regularly throughout the body.

This will help your content appear higher in the search engine results.

It will increase engagement on your blog and help you generate real estate leads.

Check out more Keyword and SEO tips here.


Going three weeks without posting is not going to increase engagement on your blog.

That much is certain.

So you should try to be consistent.

Keep a calendar and a rolling list of ideas.

And stick to them.


You do all this work to get leads to engage on your blog.

You should reward them when they do.

If someone comments, comment back. If someone asks a question, answer it.

Real estate after all is a relationship business.

Don’t waste these opportunities to build relationships and generate leads.


There is no shortage of real estate blogs.

So how do you stand out and generate leads?

Do more.

Find your favorite blog. Study it. Keep track of all the content that’s posted.

Do all of that on your own blog, and then go a step further. Add one more thing.

It can be a new feature, or new photos, or new market information.

The more needs you can fulfill for your leads, the more you will increase engagement on your blog.


As an agent you have a wealth of data at your disposal.

This data helps you assist your clients with buying and selling decisions.

But it can also help you increase engagement on your blog and generate real estate leads.

Present market statistics on your site, and you’ll start seeing the benefits.

You can also compile these statistics in a report to generate leads at your next open house.



If you’ve ever used Sporcle, you know how long people can spend doing online quizzes.

Why not create your own?

Your quiz could be about anything.

You could ask readers to name the neighborhoods in your town.

You could ask them to pinpoint local landmarks or quiz them on local history.

Better yet, use all of these. Create regular quizzes to increase engagement on your blog and keep it at a high level.


People like winning stuff.

So consider a reader contest with a small prize.

This could be a photo contest. Or submissions for best community garden.

Encourage readers to participate and vote.


Readers will engage on your blog if you ask them.

So don’t forget a call to action in all of your posts.

This can be as simple as a request to leave comment.

It can be a pop-up asking for subscribers.

It can be a call for submissions.

The important thing is that you make the ask.


Every real estate agent has a network.

This is a group of colleagues and other professionals that provide advice, partnerships, and referrals.

You should tap into your network for your blog.

Accept guest posts from other agents. And cross post your content on other blogs run by people in your network.

It will help position you in the market and increase engagement on your blog.


You’re not always going to hit a home run.

Not all content is going to generate real estate leads.

But that does not mean the lead is lost.

You simply need to direct the reader to more relevant content.

You can do it with a robust internal linking strategy.

Or you can include relevant content at the bottom of your posts.

Thanks for reading. If I forgot any tips to increase engagement on your blog and generate real estate leads, leave a comment below.

Or for a list of blog ideas, check out What Should I Write About On My Real Estate Blog?

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  • Kalpataru Expansia
    Posted at 06:40h, 12 June Reply

    Nice Article!
    It should be depend upon the buyers interest and our research is accurate on where we are targeting to a particular buyer.

  • Homes for Rent in Kathmandu
    Posted at 08:33h, 08 September Reply

    Thanks for sharing this great tips….!!

  • Anonymous
    Posted at 08:01h, 15 October Reply

    Nice Post and well written content thanks for sharing this Post

  • Oliver Finn
    Posted at 02:56h, 13 December Reply

    Certainly a proper Marketing strategy can give provide a a great boost and leads to your real state business and these are some great techniques that will certainly be very helpful. Last summer i did internship with Toronto Condo Team and i noticed that not only there Marketing techniques were good but also their reliable services played an important role.

  • Methews
    Posted at 08:02h, 21 December Reply

    I was thinking to start a blog page on my website. Thanks for sharing this great content.

  • udit
    Posted at 05:15h, 08 January Reply

    Nice article…
    ways to increase engagement on your blog
    Add Internal Links. …
    Make Your Site Mobile Friendly. …
    Have a Social Media Presence. …
    Respond to Your Readers. …
    The Layout Should Be Simple. …
    Add Videos. …
    Add User Polls.

  • Adam Smith
    Posted at 23:46h, 19 January Reply

    Thanks for the post.
    Working with a real estate agent takes all that time burden off of you. Selling your home is their full-time job, and they can devote the time and attention necessary to get it done quickly. The amount of time and hassle this will save you is invaluable.

  • Joon
    Posted at 02:23h, 24 January Reply

    Thank you for share this amazing post….

  • real-estate
    Posted at 02:12h, 21 February Reply

    I thought it was really interesting how the article mentioned that a real estate agent can speak for you during tough transactions to keep things from getting too personal. My mother is thinking of selling her home and she has troubles with confronting people about things she is uncomfortable with. It would be helpful for her if someone can help ensure the sale of her home goes smoothly.

  • Adam Smith
    Posted at 18:02h, 22 March Reply

    Thanks for sharing this blog information. If i talk about real estate blog i would say parc esta condo site they provide updated information always. In meantime when i was there in 2017 I have read many articles regarding Parc Esta Singapore

  • Real Estate Management
    Posted at 01:06h, 26 March Reply

    Thanks for sharing these tips! I am sure your tips really helpful!

  • Real Estate Property Management
    Posted at 02:08h, 27 March Reply

    Your article Awesome Thanks for this information, very informative as well as Modern.

  • Marie Amable
    Posted at 00:56h, 23 April Reply

    Thanks for the post
    Really Nice article!
    Such a great blog article Tips to Increase Engagement on Your Blog and Generate Real Estate Leads
    Thanks once again!

  • Top Real Estate Company in Flushing, Bayside
    Posted at 00:15h, 08 May Reply

    Very nice blog for tips to increase real estate leads.
    Thanks for share to us.

  • Ersağ
    Posted at 08:02h, 08 May Reply

    thats great article thanks

  • Jagriti Singh
    Posted at 02:11h, 23 May Reply

    Very useful article! Blogging for real estate leads is definitely a long-term marketing strategy, but there are certain posts that will start ranking on Google and give you results faster than others.

  • HOMEiA
    Posted at 02:36h, 21 June Reply

    This is a fantastic blog. Thanks for sharing,

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