11 Tips to Increase Engagement on Your Blog and Generate Real Estate Leads

You should think of your blog like a home.

Provide regular maintenance and it will produce returns.

Ignore it for too long and it can become a blight.

We want to avoid that last part.

So here are 11 tips to increase engagement on your blog and generate real estate leads.


To increase engagement on your blog, you need to know what your readers want.

You should get into their heads.

Ask yourself:
What information do they need?
What questions are they asking?
What would make their lives easier?

Provide the answers on your blog, and you’ll see engagement and leads spike.


In journalism, there is a saying: “don’t bury the lead.”

This means don’t muddy what’s important with what’s not.

The same lesson applies to blogging: don’t bury your content with poor keywords.

Find a few words or a phrase that get to the essence of your article.

Make sure these keywords are in the title, the url, and scattered regularly throughout the body.

This will help your content appear higher in the search engine results.

It will increase engagement on your blog and help you generate real estate leads.

Check out more Keyword and SEO tips here.


Going three weeks without posting is not going to increase engagement on your blog.

That much is certain.

So you should try to be consistent.

Keep a calendar and a rolling list of ideas.

And stick to them.


You do all this work to get leads to engage on your blog.

You should reward them when they do.

If someone comments, comment back. If someone asks a question, answer it.

Real estate after all is a relationship business.

Don’t waste these opportunities to build relationships and generate leads.


There is no shortage of real estate blogs.

So how do you stand out and generate leads?

Do more.

Find your favorite blog. Study it. Keep track of all the content that’s posted.

Do all of that on your own blog, and then go a step further. Add one more thing.

It can be a new feature, or new photos, or new market information.

The more needs you can fulfill for your leads, the more you will increase engagement on your blog.


As an agent you have a wealth of data at your disposal.

This data helps you assist your clients with buying and selling decisions.

But it can also help you increase engagement on your blog and generate real estate leads.

Present market statistics on your site, and you’ll start seeing the benefits.

You can also compile these statistics in a report to generate leads at your next open house.



If you’ve ever used Sporcle, you know how long people can spend doing online quizzes.

Why not create your own?

Your quiz could be about anything.

You could ask readers to name the neighborhoods in your town.

You could ask them to pinpoint local landmarks or quiz them on local history.

Better yet, use all of these. Create regular quizzes to increase engagement on your blog and keep it at a high level.


People like winning stuff.

So consider a reader contest with a small prize.

This could be a photo contest. Or submissions for best community garden.

Encourage readers to participate and vote.


Readers will engage on your blog if you ask them.

So don’t forget a call to action in all of your posts.

This can be as simple as a request to leave comment.

It can be a pop-up asking for subscribers.

It can be a call for submissions.

The important thing is that you make the ask.


Every real estate agent has a network.

This is a group of colleagues and other professionals that provide advice, partnerships, and referrals.

You should tap into your network for your blog.

Accept guest posts from other agents. And cross post your content on other blogs run by people in your network.

It will help position you in the market and increase engagement on your blog.


You’re not always going to hit a home run.

Not all content is going to generate real estate leads.

But that does not mean the lead is lost.

You simply need to direct the reader to more relevant content.

You can do it with a robust internal linking strategy.

Or you can include relevant content at the bottom of your posts.

Thanks for reading. If I forgot any tips to increase engagement on your blog and generate real estate leads, leave a comment below.

Or for a list of blog ideas, check out What Should I Write About On My Real Estate Blog?

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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  • Kalpataru Expansia
    Posted at 06:40h, 12 June

    Nice Article!
    It should be depend upon the buyers interest and our research is accurate on where we are targeting to a particular buyer.

  • Homes for Rent in Kathmandu
    Posted at 08:33h, 08 September

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    Posted at 08:01h, 15 October

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    Posted at 02:56h, 13 December

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  • udit
    Posted at 05:15h, 08 January

    Nice article…
    ways to increase engagement on your blog
    Add Internal Links. …
    Make Your Site Mobile Friendly. …
    Have a Social Media Presence. …
    Respond to Your Readers. …
    The Layout Should Be Simple. …
    Add Videos. …
    Add User Polls.

  • Adam Smith
    Posted at 23:46h, 19 January

    Thanks for the post.
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    Posted at 02:23h, 24 January

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    Posted at 02:12h, 21 February

    I thought it was really interesting how the article mentioned that a real estate agent can speak for you during tough transactions to keep things from getting too personal. My mother is thinking of selling her home and she has troubles with confronting people about things she is uncomfortable with. It would be helpful for her if someone can help ensure the sale of her home goes smoothly.

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    Posted at 00:56h, 23 April

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    Very useful article! Blogging for real estate leads is definitely a long-term marketing strategy, but there are certain posts that will start ranking on Google and give you results faster than others.

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    Posted at 04:00h, 18 November

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    Posted at 07:35h, 21 November

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    Posted at 07:28h, 22 November

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    Posted at 22:54h, 15 June

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    Posted at 02:40h, 20 June

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    Posted at 05:57h, 29 June

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  • Levi Armstrong
    Posted at 07:08h, 08 July

    I like your tip about including a call for submission on a real estate website to generate more leads from potential sellers. My mom is currently earning her real estate license, and I’m planning to help her with her new career by offering to do her blog. Perhaps I should include your various suggestion to get more real estate leads so she can start a great headstart. Thanks a lot!

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    Posted at 05:54h, 10 July

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    Posted at 19:39h, 01 September

    Great article. Anyone looking to start or improve their real estate blog would be wise to follow the advise contained in this blog.

  • Alicia Lopez
    Posted at 15:04h, 04 September

    Great and useful blog topic! Especially under know your readers and with Ask yourself: What information do they need? What questions are they asking? What would make their lives easier?. However, one thing I would like to add is that you should not only ask your self these questions but ask your readers as well. You may be surprised at the content gap. You may have no seen a topic that your readers really want more information on.

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    Posted at 03:01h, 21 September

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    Posted at 01:46h, 02 October

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    Posted at 09:29h, 06 October

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    Posted at 10:41h, 26 November

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  • Devon Wayne
    Posted at 14:22h, 04 December

    Solid. I need to work on my guest posts in the real estate industry. I’m a cash home buyer in florida and it’s a small niche but precision articles, guest posts, and maybe even quizzes as you mentioned would be ideal.


  • Raphael Collazo - Commercial Real Estate Agent
    Posted at 04:55h, 09 February

    Thanks for sharing this blog

  • Peter roy
    Posted at 10:46h, 10 February

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    Posted at 06:39h, 27 March

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  • Ugo Colombo
    Posted at 11:28h, 03 May

    Thank you for sharing this article on important tips for increasing engagement to blogs and generating real estate leads! Great insight.