11 Tips to Increase Engagement on Your Blog and Generate Real Estate Leads
You should think of your blog like a home.
Provide regular maintenance and it will produce returns.
Ignore it for too long and it can become a blight.
We want to avoid that last part.
So here are 11 tips to increase engagement on your blog and generate real estate leads.
KNOW YOUR READER
To increase engagement on your blog, you need to know what your readers want.
You should get into their heads.
What information do they need?
What questions are they asking?
What would make their lives easier?
Provide the answers on your blog, and you’ll see engagement and leads spike.
In journalism, there is a saying: “don’t bury the lead.”
This means don’t muddy what’s important with what’s not.
The same lesson applies to blogging: don’t bury your content with poor keywords.
Find a few words or a phrase that get to the essence of your article.
Make sure these keywords are in the title, the url, and scattered regularly throughout the body.
This will help your content appear higher in the search engine results.
It will increase engagement on your blog and help you generate real estate leads.
Check out more Keyword and SEO tips here.
Going three weeks without posting is not going to increase engagement on your blog.
That much is certain.
So you should try to be consistent.
Keep a calendar and a rolling list of ideas.
And stick to them.
RESPOND TO COMMENTS
You do all this work to get leads to engage on your blog.
You should reward them when they do.
If someone comments, comment back. If someone asks a question, answer it.
Real estate after all is a relationship business.
Don’t waste these opportunities to build relationships and generate leads.
GO A STEP FURTHER
There is no shortage of real estate blogs.
So how do you stand out and generate leads?
Find your favorite blog. Study it. Keep track of all the content that’s posted.
Do all of that on your own blog, and then go a step further. Add one more thing.
It can be a new feature, or new photos, or new market information.
The more needs you can fulfill for your leads, the more you will increase engagement on your blog.
As an agent you have a wealth of data at your disposal.
This data helps you assist your clients with buying and selling decisions.
But it can also help you increase engagement on your blog and generate real estate leads.
Present market statistics on your site, and you’ll start seeing the benefits.
You can also compile these statistics in a report to generate leads at your next open house.
CREATE A QUIZ
If you’ve ever used Sporcle, you know how long people can spend doing online quizzes.
Why not create your own?
Your quiz could be about anything.
You could ask readers to name the neighborhoods in your town.
You could ask them to pinpoint local landmarks or quiz them on local history.
Better yet, use all of these. Create regular quizzes to increase engagement on your blog and keep it at a high level.
CREATE A READER CONTEST
People like winning stuff.
So consider a reader contest with a small prize.
This could be a photo contest. Or submissions for best community garden.
Encourage readers to participate and vote.
INCLUDE A CALL TO ACTION
Readers will engage on your blog if you ask them.
So don’t forget a call to action in all of your posts.
This can be as simple as a request to leave comment.
It can be a pop-up asking for subscribers.
It can be a call for submissions.
The important thing is that you make the ask.
Every real estate agent has a network.
This is a group of colleagues and other professionals that provide advice, partnerships, and referrals.
You should tap into your network for your blog.
Accept guest posts from other agents. And cross post your content on other blogs run by people in your network.
It will help position you in the market and increase engagement on your blog.
GUIDE READERS TO RELEVANT CONTENT
You’re not always going to hit a home run.
Not all content is going to generate real estate leads.
But that does not mean the lead is lost.
You simply need to direct the reader to more relevant content.
You can do it with a robust internal linking strategy.
Or you can include relevant content at the bottom of your posts.
Thanks for reading. If I forgot any tips to increase engagement on your blog and generate real estate leads, leave a comment below.
Or for a list of blog ideas, check out What Should I Write About On My Real Estate Blog?
Kalpataru ExpansiaPosted at 06:40h, 12 June
It should be depend upon the buyers interest and our research is accurate on where we are targeting to a particular buyer.
Homes for Rent in KathmanduPosted at 08:33h, 08 September
Thanks for sharing this great tips….!!
AnonymousPosted at 08:01h, 15 October
Nice Post and well written content thanks for sharing this Post
Oliver FinnPosted at 02:56h, 13 December
Certainly a proper Marketing strategy can give provide a a great boost and leads to your real state business and these are some great techniques that will certainly be very helpful. Last summer i did internship with Toronto Condo Team and i noticed that not only there Marketing techniques were good but also their reliable services played an important role.
MethewsPosted at 08:02h, 21 December
I was thinking to start a blog page on my website. Thanks for sharing this great content.
uditPosted at 05:15h, 08 January
ways to increase engagement on your blog
Add Internal Links. …
Make Your Site Mobile Friendly. …
Have a Social Media Presence. …
Respond to Your Readers. …
The Layout Should Be Simple. …
Add Videos. …
Add User Polls.
Adam SmithPosted at 23:46h, 19 January
Thanks for the post.
Working with a real estate agent takes all that time burden off of you. Selling your home is their full-time job, and they can devote the time and attention necessary to get it done quickly. The amount of time and hassle this will save you is invaluable.
JoonPosted at 02:23h, 24 January
Thank you for share this amazing post….
real-estatePosted at 02:12h, 21 February
I thought it was really interesting how the article mentioned that a real estate agent can speak for you during tough transactions to keep things from getting too personal. My mother is thinking of selling her home and she has troubles with confronting people about things she is uncomfortable with. It would be helpful for her if someone can help ensure the sale of her home goes smoothly.
Adam SmithPosted at 18:02h, 22 March
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Real Estate ManagementPosted at 01:06h, 26 March
Thanks for sharing these tips! I am sure your tips really helpful!
Real Estate Property ManagementPosted at 02:08h, 27 March
Your article Awesome Thanks for this information, very informative as well as Modern.
Marie AmablePosted at 00:56h, 23 April
Thanks for the post
Really Nice article!
Such a great blog article Tips to Increase Engagement on Your Blog and Generate Real Estate Leads
Thanks once again!
Top Real Estate Company in Flushing, BaysidePosted at 00:15h, 08 May
Very nice blog for tips to increase real estate leads.
Thanks for share to us.
ErsağPosted at 08:02h, 08 May
thats great article thanks
Jagriti SinghPosted at 02:11h, 23 May
Very useful article! Blogging for real estate leads is definitely a long-term marketing strategy, but there are certain posts that will start ranking on Google and give you results faster than others.
HOMEiAPosted at 02:36h, 21 June
This is a fantastic blog. Thanks for sharing,
Chapel Hill Real EstatePosted at 11:25h, 11 August
Very helpful information shared.
team kodereyPosted at 05:57h, 24 October
An excellent article to increase the engagement of the blog. You explained everything really well. I really appreciate your writing style. Much thanks for sharing the same 🙂
Realty Xperts GroupPosted at 06:06h, 02 November
Really this is very nice blog posting, thanks for sharing with us.
Realtor App DeveloperPosted at 02:30h, 07 November
Nice blog! Thanks for sharing useful information with amazing content. keep sharing.
Alexa Noir CapitalPosted at 06:23h, 12 November
Thanks for sharing this Helpful blog. Anyone who wants his property valuation business to grow should read these points.
I would definitely keep in mind the points you shared about blog engagement. Keep sharing this type of informative blogs.
Waiting for more.
Omer KhanPosted at 04:00h, 18 November
Wow. Thanks for sharing the ideas. Tips are really helpful. Keep up with good work.
Jenna DavisPosted at 07:35h, 21 November
Very well written. I have read so many articles to increase engagement on blogs but not a particular article about generating leads for real estate blogs. This article is really useful for me as I am in real estate business.
Usman KhalidPosted at 07:28h, 22 November
Very well written, you have highlighted some really important points which are beneficial for people running or managing real estate blogs
Sibz SolPosted at 05:11h, 25 November
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balvinderPosted at 01:38h, 29 November
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OwnerstownPosted at 00:23h, 04 December
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Realty Xperts GroupPosted at 06:03h, 23 December
Really very nice post thanks for sharing with us.
GlobasourcePosted at 00:02h, 02 January
Thanks a lot for sharing this blog. Really nice and fresh content. All the information is helpful for us.
Omer khanPosted at 06:42h, 13 January
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nickPosted at 07:29h, 23 January
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The Digi ExpertsPosted at 03:43h, 03 February
Your article will really help me and other bloggers too that how to write or what points to focus on while writing good and quality content.
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MattPosted at 20:35h, 13 February
Thanks for sharing. Great idea about the quiz and contests!
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MarijanPosted at 00:51h, 07 April
these tips are really useful & worked well. going through this article I find how important is these. thanks for sharing this with all
Marijan KoturicPosted at 03:32h, 07 April
very useful blog about generating real estate leads. thanks for sharing this with all
Matthew BrownPosted at 06:19h, 11 May
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balvinderPosted at 23:51h, 14 May
nice post shared.
ichhaviraghavanPosted at 05:18h, 20 May
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ichhaviraghavanPosted at 05:21h, 20 May
very nice article.Very well written. I have read so many articles to increase engagement on blogs but not a particular article about generating leads for real estate blogs. thank
realstatecondoPosted at 22:54h, 15 June
Marijan KoturicPosted at 02:40h, 20 June
these tips are really effective as I applied them on my blog. Thanks for these useful tips
Marijan KoturicPosted at 03:37h, 23 June
these tips are really effective. thanks for sharing this with all
Marijan KoturicPosted at 05:57h, 29 June
nice explanation. these tips are really helpful for growing any real estate blog.. thanks for sharing this
Levi ArmstrongPosted at 07:08h, 08 July
I like your tip about including a call for submission on a real estate website to generate more leads from potential sellers. My mom is currently earning her real estate license, and I’m planning to help her with her new career by offering to do her blog. Perhaps I should include your various suggestion to get more real estate leads so she can start a great headstart. Thanks a lot!
EasyWayToSellYourHomePosted at 05:54h, 10 July
Wonderful! Thanks foe sharing your information with us!
Kyle StormPosted at 05:50h, 15 July
Hi, Thanks for sharing.I love looking through an article that will make people think.
sawant sPosted at 05:55h, 15 July
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Engagement - Wedding Photography Charlottetown, Brackley Beach PEIPosted at 14:39h, 25 July
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Maitland property managementPosted at 14:26h, 04 August
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Joe BrownPosted at 19:39h, 01 September
Great article. Anyone looking to start or improve their real estate blog would be wise to follow the advise contained in this blog.
Alicia LopezPosted at 15:04h, 04 September
Great and useful blog topic! Especially under know your readers and with Ask yourself: What information do they need? What questions are they asking? What would make their lives easier?. However, one thing I would like to add is that you should not only ask your self these questions but ask your readers as well. You may be surprised at the content gap. You may have no seen a topic that your readers really want more information on.
Hazel JohnsonPosted at 03:01h, 21 September
This is Great! I have nothing else more to say this is very informative and helpful.
colinal samPosted at 01:46h, 02 October
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Launch ConstructionPosted at 09:29h, 06 October
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Jahnavi JaanuPosted at 10:41h, 26 November
Getting to appear in internet searches through helpful leads is a way to success. Thank you for the helpful post.
Devon WaynePosted at 14:22h, 04 December
Solid. I need to work on my guest posts in the real estate industry. I’m a cash home buyer in florida and it’s a small niche but precision articles, guest posts, and maybe even quizzes as you mentioned would be ideal.
Raphael Collazo - Commercial Real Estate AgentPosted at 04:55h, 09 February
Thanks for sharing this blog
Peter royPosted at 10:46h, 10 February
Thank you so much for sharing the valuable post.
Damjan MilićPosted at 06:39h, 27 March
One of the best Increase Engagement on Your Blog and Generate Real Estate Leads, I am bookmarking it so I can read it again.thank you , really inspired me to learn more.
Ugo ColomboPosted at 11:28h, 03 May
Thank you for sharing this article on important tips for increasing engagement to blogs and generating real estate leads! Great insight.