real estate lead generation

The 10 Commandments of Real Estate Lead Generation on Social Media and Your Website

In every part of life, we have rules to live by. Some rules are non-negotiable while others are not necessarily required, but will benefit you if you choose to follow them. Rules for real estate lead generation are no different.

Sure, you can follow your own way, and generate leads how your heart desires, but these 10 commandments of real estate lead generation will be sure to guide you to the kingdom… of successful real estate agents.

  1. Thou Shall Have No Other IDX Method before Organic RETS Integration

You have a lot of choices when it comes to displaying listings on your website but only Organic RETS will get you the lead generation you are looking for. Unlike the other methods out here, Organic RETS Integration with Realtyna connects directly to your MLS, and hosted on your own servers giving you and only you all the SEO points. While you can look forward to more Google clicks, you will also gain leads trust with current listings updated as often as every 15 minutes.

  1. Thou Shall Not Be General or Vague: Find a Niche

Starting in real estate can be tough because the market is so saturated with people just like you. A great way to generate leads’ trust and referrals is to find a niche. Do not limit your niche to the type of real estate you specialize in, but also keep your original content in this niche as well. If you need some ideas about what your niche could be, think about these few things:

  • What are you passionate about?
  • Is there a saturated market in your area, i.e retirees?
  • Think about price points, locations, types of properties and landmarks/views.


  1. Thou Shall Not Copy People’s Work: Be Original

One of the most important ways to increase your lead generation is to have the best possible SEO (which you will notice throughout this article). Similarly, one of the most important factors in SEO is original content. Creating original, new and unique content will not only help Google rank you, but will also give leads an authentic view of who you are and how you can help them. All good things.

  1. Remember the Social Media Calendar: Consistency

To. generate leads, your content must be seen. There is a lot that goes into social media algorithms, which you can read about in more detail here. One great way to help navigate these algorithms is to follow a social media calendar and stick to it. Take a few moments out of your week to plan and schedule posts. You can manage this yourself, or use the help of many 3rd party content schedulers out there. The great part about this is, you will never have to worry about consistency or efficiency. You will always be seen.

  1. Honor Thy Reviews and Thy Referrals

Sweet and simple, post your reviews and highlight those amazing customers that turn into loyal referrers. Leads are always looking for testimonials of quality service and referrals from people, so the more attention you give those referrers, the more likely you will be on the other end. This does not have to be boring, either. Get creative with thanking your referrers, as well as publishing your reviews. Create a vlog, make a gif of your happy clients after they close. Think outside of the box, it will surely be noticed.


  1. Thou Shall Not Be Boring: Varied Content

You already know you need original, niche content, but it should also be varied media. With algorithms and SEO determining your lead generation for you, it is important to think about this from the beginning (and with scheduling your posts). Mix it up between videos, photos, links to your blogs, discussion posts, and posting listings. Keeping things interesting it key to staying on the timeline and reaching those precious leads!

  1. Thou Shall Not Be Unorganized: CRM

A sure fire way to lose a lead is to be unorganized and inattentive. A CRM for your real estate website is a great way to improve both of those things. Keep leads browsing your website in neat order, with easily ability to contact one, or many of them at one time. Set reminders for communications, meetings, events, or schedule emails. A good CRM, such as what Realtyna offers for WPL users, is a one stop shop for the organization leads want in their agent.

  1. Thou Shall Not Ignore the Comments: Interact

Back to algorithms and more importantly, building trust, you should always interact with the people commenting on your content. Whether they are leads, family or friends, interaction never hurts. It promotes your timeline rank, and shows you are invested in the people who take interest in your business. Pro tip: new comments on posts on Facebook result in that post being resurfaced on timelines, no matter how old. If you want to resurface a post, or keep it on timelines longer, respond to your comments!

  1. Thou Shall Not Leave Without Contact Info: Membership/Contact Agent Features

What is a website good for if you cannot generate and convert leads from it? Always always always have contact agent features enabled on your site so that leads can quickly get in touch about a property or your services. You can even go a step further and include different membership plans which will require that precious email address we are always looking for. You have all the tools to get into contact with Realtyna’s WPL platform (plus add-ons)

  1. Thou Shall Not Leave Leads Hanging: Landing Page and Call to Action

Last but not least, create a landing page with a call to action. Basically, any ads you put out there should link to a landing page rather than your homepage. This page should be simple, yet pleasing. It should also include a call to action such as, “Call today to get started on finding your dream home!” or something similar. You can also ask leads to “sign up,” and get access to your website by entering their contact info.

Lead generation is not limited to this list, however, these 10 commandments will certainly give you the lead boost to set you apart from your competitors as a trustworthy, confident, organized real estate agent.

Rate our blogs


The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

Stay Up To Date

Get the Knowledge you need Delivered Straight to your inbox

No Comments

Sorry, the comment form is closed at this time.