Real Estate Website Traffic

Ways To Increase Your Website Traffic – Real Estate Edition

Having a high-quality real estate website is an essential part of being a professional real estate agent. A lot of real estate agents struggle to get traffic on their websites. In this article, we will discuss ways to increase your website traffic and what you can do to get your clients to stay on your website longer.

Make Your Website Mobile Friendly

A great way to increase your website traffic is to make your website more mobile-friendly so that your customers will have no trouble accessing your website through mobile devices. Research done by the National Association of Realtors (NAR) shows that approximately 89 percent of home buyers use mobile devices for their home searching process. With the help of Realtyna’s IOS/Android app, which can be branded and paired with your website, you can easily boost your sales by increasing client contact, brand awareness, and lead generation. This will rapidly increase the amount of traffic that your website receives.   

Have a Regular Blog Schedule

Blogging is a great way to boost your website traffic and SEO. If you want to stand out from your competitors and attract more potential clients, a great way to boost your online presence is by composing daily high-quality blog posts. Having a regular blog schedule and devoting your time to producing high-quality content will surely boost your SEO and get your website on top of search results. If you publish relevant content regularly and use the right keywords, you will have a better chance of attracting your target audience. After you have published your content, make use of social media platforms to advertise your blog. Make sure to always keep your audience up to date with what your website provides.  

Include Your Client’s Reviews

Including your previous customers’ reviews or testimonies will help your prospective customers get a better understanding of what your business offers. Most of the time, clients leave honest reviews so when a potential customer takes a look at them they feel more comfortable trusting your services. Feedback shows your potential clients what your previous users liked about you or what you could have improved on. 



Target and Make Use of Relevant Keywords

There are various things you can do to increase your chances of people sharing and liking your content. While blogging is a crucial part of it, it won’t get you far if you don’t use the right keywords. Instead of stuffing your website with random keywords, give context to Google about what your page is about. You should help Google understand your page’s overall topics, meaning that the keywords that you use have to be relevant to your blog’s overall content. That way Google can easily analyze your content, which can help you rank higher on its search results.  

Make Use of Social Media Platforms

Social media can drastically improve the way that your clients interact with your website. By promoting your articles, videos, or products on your social media platforms, you can directly influence your audience to check out your services. To get the best results, you may need to have a higher number of followers, but it is still possible to do so with a smaller account. With a little bit of hard work and devotion to promoting your social media accounts, you’ll start seeing results in no time. 

Tips That Will Make Your Clients Stay on Your Website Longer

The best way to ensure that your clients stay on your website longer is by making it looks fresh and eye-catching. Having a professionally designed website with high-quality content will make your website stand out from the competition and better your chances of attracting lasting leads. Some ways to make your website look more professional is to make sure that you have a sharp and eye-catching logo. The logo is the first thing that your clients see and then they judge your website accordingly. If your logo is boring, it won’t appeal to your clients as much. Make sure your website logo is unique and different from others. The best way to do that is by hiring professional graphic designers and working with them to align with your company’s overall image. Make your website look scannable and provide high-quality content, images, and videos. Make sure your articles have no grammatical errors and are easy to read. Overall, devote your time to perfecting your website. Your website is your brand’s image, which tells your clients what your company has to offer. 

Thanks for reading! Want more content on real estate? Check out more of our blog posts!

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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