How to Improve Social Media Experience and Generate Leads

How to Improve Your Social Media Experience and Generate More Real Estate Leads

Can you imagine your life without modern technologies and in addition social media? No? In that case, we’re on the same page. Social media has become an inevitable part of our everyday life, our identity, and our self. Every day we constantly scroll through social media pages for fun, personal stuff, or out of boredom. 

What seems like an unimportant thing and just a phase of modern generations, millennial or gen z, is a very important marketing technique in the business field. It’s undeniable, social media transforms, shapes the business into something entirely different, something never seen and experienced before. Real estate business is just getting a grip on it, it’s certainly a continuous process, but we’re getting there.

Why Is It Important to Have Social Media for Real Estate?

What every successful real estate brand will tell you, it is important to research your audience. You need to know what your clients like, what type of consumers they are, and most importantly, how do they communicate with brands? Do they like to use apps or websites to have a more direct connection with brands, leave reviews and testimonials, or do they prefer social media as a lead communicative tool? 

In order to test this theory, you need to try different marketing techniques to establish your brand’s way of communication, to discover what works specifically for you. But to be more specific, and if we’re speaking in general, social media holds the leading place amongst marketing techniques.

And it’s more than understandable. Mobile devices have become an extension of ourselves. We can’t imagine our day without a phone. So, considering this fact, every business, including real estate, should use it to its advantage, to be seen more on social media and in addition to generate more real estate leads.

How to Be Seen More on Social Media for Real Estate?

Here is the thing about social media. It has a very capricious nature. One day something is tending, and the next day people completely forget about it. So you need to constantly keep up with it. So how does one keep up with all these different, constantly changing social media?

Differentiate Content.

Well, the first step in managing your online presence will be to differentiate the content types on various social media platforms. Every social media platform is oriented on different stuff. For example, Facebook is more about communication, connecting people from different parts of our planet. Instagram is more about visual aesthetics. 

So, with that in mind, it’s certainly important to have a different approach to various social media networks, in order to have more leads.

Create a Visually Pleasing Image.

It does not matter on what platform you’re working, the most important thing you need to do is to catch customers’ attention, so they will want to stay on your page longer. It can be done in various ways: with a catchy motto or with consistent visually pleasing content. 

There are so many easy ways to boost your aesthetics. If you don’t have access to high-end photographic tools, you certainly can use high-quality free pictures. In fact, here is a list of royalty free websites you can use. Other than pictures, it’s also very important to create interactive visual content with infographics, social media texts, and others.

Realtyna's Complimentary Logo Design Services

Be Consistent.

Imagine a situation, you found a very interesting page with interactive and visually pleasing content that you like and want to consume as often as possible. But the problem is, the content isn’t posted on a regular basis, it’s sporadic and not consistent. As a result, it becomes pretty confusing to catch up with the new posts. Soon, you become more and more irritated and finally abandon the page.

This exactly will happen if you don’t stick with the schedule and be more strict about posting. Moreover, regular uploading affects your SEO and boosts your page’s visibility.

Don’t Post Content For the Sake of Content.

Don’t post content for the sake of the content. Yes, the quantity of content affects your SEO and visibility but the quality is also important. Provide your clients with valuable posts. Something equally entertaining and informative. Here are some post’s ideas you can use on your social media platforms:

  • Tips for homebuyers.
  •  Prices of a local real estate market.
  •  Complete guide of homebuying for the beginners.



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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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