real estate industry

Key Factors That Affect the Real Estate Industry

The real estate industry is something that is always changing and evolving. Real estate professionals are those who know everything about the real estate industry and what makes it. There are several factors that can change the course of the real estate industry. Here, we don’t mean real estate professionals, but external factors that affect it in general.

Key Factors Affecting the Real Estate Industry

The real estate industry is simply made up of real estate agents, professionals and influencers. It is an industry created by everyone for everyone else. But real estate agents cannot do anything without some external factors. 

There are several factors that hardly affect the real estate industry. Today, we are going to speak about five factors that play a huge role in this industry.

Let’s jump into it!


The economy is something that drives all the industries. Every industry is heavily dependent on the economy of the country it is located in. Of course, this simply applies to the real estate industry. The economy of a country is simply measured by its economic indicators, such as GDP.

A period of economic growth\downturn simply affects the real estate industry. It changes the prices of properties, affects the work of real estate agents and lastly, affects homeowner’s decisions.


There are many factors that affect the real estate industry, especially prices, investment potential and more. Demographic factors should also be considered in the real estate market. 

Demographics include information about income, regional references and age. From demographic factors, real estate agents can simply make some assumptions about a given area like what potential do the buyers have, what percentage of people can buy homes for themselves and more.

Realtyna's demographic Add-on


While choosing the property, what are we asking for in the first place? With no doubt, location. And yes, this is one of the key factors in the real estate industry. Of course, everyone wants to have a property in a good location.

Knowing a location very well is something that definitely helps real estate agents to achieve their goals and to be more successful in this industry. 

If a real estate professional knows the location of his\her area of activity, and knows everything about its neighborhood intelligence, then it definitely will affect the potential for success.

Global Health

Until 2020, we have not thought about global health and how it can affect the real estate industry in general. But last year simply reminded us how lives, industries and the globe can change. 

Did the pandemic change the real estate industry? Of course yes, because it has changed every other industry as well. We have seen the building of new real estate websites. We have seen how real estate agents started using social media platforms more actively and how they gained their audience.


Technology is evolving over time. Of course, back in the 1950s, when real estate agents started working, there was no internet, but everything has changed, and now internet and technology are used most certainly while speaking about the real estate market. 

You need technology for your success. Mobile phones, computers and cameras are those gadgets that help you in every step. How has the MLS evolved? How do we have high-quality images for our real estate website? How do we communicate with customers?

Every question written above has one answer — we do these with the help of technology. 

Last Several Words

These factors are those that help real estate agents and professionals to make good decisions. This blog definitely gives you good information about the factors that affect the real estate industry in general.

Want to know more about the real estate industry? Check out our blog about real estate digitalization and the growth of technology in the real estate industry.

Please let us know in the comment section below what are other factors that affect the real estate industry.

Rate our blogs


The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

Stay Up To Date

Get the Knowledge you need Delivered Straight to your inbox

No Comments

Sorry, the comment form is closed at this time.