Real Estate Digitization and the Growth of Technology in the Real Estate Industry

The real estate world is changing. Technology is growing in the industry. How is it changing a market that has historically been all about in-person relationships? 

You’re probably an enthusiastic technology user if you’re reading this post. Real estate is one of today’s most successful industries. And part of its growth is a result of technological advancement. Though many millennials want to learn more, some members of the older generations resist the evolutionary technology process. The trend of digital transformation is taking the real estate world by storm, from how we find and buy a house to how we take care of our homes. Whether or not you adapt quickly, technology is continuously making us all conform.

Real estate careers are low on the digitalization chart compared to other professions. But the industry has made considerable progress since 2002, with its score rising 19 points, up from 26, according to a Brookings report on technology in the workplace. 

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Industry experts have evaluated their experience so far and see real estate technology growing in the future. A majority believe that the human aspect of real estate will be retained. Given that buying a house is one of the most emotional events of their lives, many would always prefer some human touch to just closing a deal online. And for this, digitization is not essential.

Even some tech-savvy people prefer working with Realtors for a standard commission. Although finishing a deal online seems ideal, many individuals find the process with a traditional agent more rewarding. And websites with automation do not pose any risk to an agent’s career.

Where Technology Is Helping

  • Technology provides a user-friendly home-showing experience. Drones can now take footage that real estate has had a hard time accessing. 
  • The way agents sell homes is not the only thing that technology is changing. It is also changing the way agents market themselves! Advertising done online is more straightforward and more effective. When websites are mobile-friendly, having your brand in a client’s hand is easy. Clients expect their agents and brokers to have improved access. And agents know that communication is vital these days.
  • With the use of mobile technology, transaction processing is much easier. 
  • In some sectors, robots are currently disrupting labor, but the idea of technology taking out the human aspect of real estate is farfetched. Studies show that 87 percent of buyers bought their property through standard real estate agents. And since 2001, the numbers have increased steadily.

Final Thoughts

Many real estate professionals receive today’s technological advancements with mixed feelings. But what’s certain is that a Realtor can never be replaced by technology.

Read the following blogs for more information about real estate: How to Reach Your Goals as a Real Estate Agent and How RealtyFeed Revolutionizes Online Real Estate.

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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  • Denis Simo
    Posted at 04:48h, 04 March

    Thank you for the information

  • Blaise Amah
    Posted at 06:28h, 04 March

    Lovely points, I think realtors just have to be smart enough to work with technology. To gain more in the field most of the realtors have to use some technology aspects honestly.

  • Rainer Rieger
    Posted at 02:58h, 05 March

    It is very interesting to read how the interplay between the human characteristics when buying a property and the advancing technology and digitization work in the search and acquisition process for a property. The author has shown this very impressively, that despite advancing digitization and significant relief through the technological possibilities, the human aspect with its emotions will never be lost when looking for and buying the property. However, a lot will change for the broker as he is no longer as backward-looking as he has been before.

  • Igwacho FonMegwe
    Posted at 09:05h, 05 March

    Great job.