server optimization for real estate

How to Create a High Converting Website & Drive More Traffic Through Server Optimization

Have you ever clicked on a website and sat there waiting for it to load for what seemed like an eternity, only to receive a “404 error”? This can be so annoying, and the next best action for the user is always to leave the website for a faster option. But, as a real estate professional with an established website, you don’t want this to happen. Instead, you want your users to access the information they are looking for, stay longer on your site, and reduce bounce rates. So, how can you avoid such error codes or your servers shutting down and achieving your desired goals? The answer is simple—server optimization for real estate.

Most times, people get carried away by a beautiful design when designing a website or are in a rush to take their business online that they forget about the features that make a website productive. Of course, there is no problem with having a beautiful website design or quickly setting up your website. However, there are several factors that you have to consider to establish a high converting website that brings in more traffic, such as ease of use, mobile friendliness, speed, and more. 

Read on for detailed information about optimizing your website for better conversion rates.

What is Real Estate Server Optimization?

Web server optimization is a specialized technological approach that aims to increase the efficiency of data processing and application configuration while also increasing overall performance. 

When a business relies on the accessibility and performance of its network for day-to-day operations, that network should be operating at optimum efficiency. Server optimization can enhance the delivery of this level of performance by consolidating resources and reducing unnecessary expenses, both of which are beneficial. 

server optimization for real estate

Is Real Estate Server Optimization Important?

Web server optimization provides increased performance and speed, essential for ensuring a better user experience. Here’s what will happen if your web server is not optimized: 

  • Compared to competitors, your website will receive fewer page views and decreased consumer satisfaction
  • Also, your website will have a very low conversions rate
  • Your website traffic will drop due to slow page  load time, to name a few

These facts demonstrate how impactful a few milliseconds can have on your business’s income. Thus, you must optimize your web servers to maximize your company’s ROI. 

Realtyna’s Server Optimization Service for Real Estate Websites

Now that you know why web server optimization is essential, let’s talk about the new Realtyna server optimization service and how it can improve your website performance through its features. 

Realtyna’s new server optimization assists real estate professionals in streamlining their real estate websites’ effectiveness, increasing site speed, and overall improvement in website performance. Realtors and agents can scale up their companies with ultra-fast load times with Realtyna’s Server Optimization Services.

Another upside of this server optimization service is that it is designed for real estate professionals with over 50,000 listings to have very fast page load speed. Realtyna’s offers two packages for its server optimization service—the basic and advanced package. The features include:

  • Arranges cache, server side caching (on dedicated servers)
  • Upgrades to NGINX or LiteSpeed 
  • Improves database speed by optimizing configurations
  • Database clean up 
  • ​​CDN configuration for your real estate listing photos
  • 97% page speed 
  • Under one second load time
  • Super fast and an overall boost of performance
  • Create a unique property portal
  • Manage real estate web server
  • Host more than 50,000 MLS listings on your site without affecting load time
  • A guaranteed minimum of 20 percent speed increase
  • Scale-up your business in milliseconds
  • Captures and nurtures leads
  • 24/7 Assured assistance from Realtyna experts and more

Final Words

You can significantly improve the performance of your web server by reducing the time it takes for pages to load. In addition, Realtyna’s server optimization service allows real estate professionals to access their site’s speed test results, analyze the website’s issues, and resolve them.

Thanks for reading!

Read the following articles for more real estate tips:

Everything You Need to Know About Zap Search Add-On – Realtyna

Website Speed Optimization: A Beginner’s Guide

Real Estate Digital Marketing Trends That Will Make it to 2022

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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