real estate plugin

What Is a Real Estate Plugin?

A real estate plugin is a piece of software that can be installed on your website to expand its features and allow it to accomplish new tasks related to real estate.

For example, a real estate plugin might allow you to create and publish listings online, connect to an MLS as part of IDX, or capture information about your leads.

Real estate plugins are modular, meaning they are self-contained and can be added to a website at any time.  This is an important feature that allows agents to add plugins progressively rather than upgrading their site all at once.

But plugins have benefits for developers, too. Plugins speed the delivery of real estate websites and software by limiting the amount of unique coding needed for each project.

These aspects make the real estate plugin a critical tool in real estate technology,


Realtyna IDXIn some cases, two or more plugins are consistently used together. For example, a lead capture plugin might be regularly paired with a CRM. Or an IDX plugin might be paired with a social media plugin. If these plugins are marketed and sold together, they are known as a bundle.

Real estate plugins are strongly associated with WordPress, one of the world’s leading website builders.  To date, individuals and developers within the WordPress community have produced more than 50,000 plugins (real estate and non real estate related) available for download from the WordPress Plugin Repository. This wealth of plugins provides virtually limitless possibilities for building a custom real estate website.

Tips for Choosing the Right Real Estate Plugin

Choosing the right plugin is an important decision when building or expanding a real estate website. If the plugin is free, you can simply install the plugin on your site, try it out, and delete it if it doesn’t work for you.

If the plugin is not free, you should gather as much information about it as possible before making your purchase. Here are some tips:

1) Try the free version first

Many paid plugins are offered in a free, limited version as well. Download it to your site and try it out.

2) Ask for a screen share demo

Many software developers offer the option to get a personal tour of their software where you can see the plugin features first hand and ask questions.

3) Watch/read reviews

If the plugin is fairly well established within the WordPress community, there will be no shortage of comments about it on YouTube and other websites.

4) Read the support notes

Many plugins have lengthy support forums. Read a few entries to find out some of the problems people have encountered.

5) Ask other agents

If you see a website feature you like online, shoot an email to the owner and get the name of the plugin.

6) Ask about the refund policy

Some developers offer a money-back guarantee.

How to Install a Real Estate Plugin

Once you purchase a real estate plugin, it will be made available for download by the plugin publishers. Then, it is time to install it to your website.

First, download the plugin and save it to an easy-to-find directory on your computer. Then, if you are using WordPress, you should log into your admin dashboard.

WPL pluginHover over “Plugins” then click “Add New”.

WPL pluginThen click “Upload”.

WPL pluginThen click “Browse”.

WPL pluginFind your software file, open it, then click “Install Now.”

WPL pluginOnce installed, click “Activate Plugin” to begin using your IDX software.

WPL pluginFor more on real estate tech, check out 13 Steps to Build An IDX Real Estate Website With WordPress.


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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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