real estate website tips

Real Estate Website Tips: Why Page Load Time Matters

Page load time is very important for the real estate business. While searching for properties on devices, clients expect a website to load quickly and the pictures to open as fast as possible. So, if a website has a problem with speed, that might be a hindering factor in your business development. 


Today, time is one of the most precious things. The world is moving forward, the technological revolution has made life easier and faster. Every website user expects to receive information as fast as possible. Google Research shows that 33% of smartphone users in each market have a negative view of a brand if mobile experience is slow. 

In this fast-paced world, you have to think to stay noteable and discoverable. Having a good website is a must in order to have a successful business. When talking about the website and its functionality, we take into consideration different things, like, what kind of design it has, is it responsive or not, which tools it contains, add-ons which differentiates it from other websites and of course, page load time. The time it takes for a page to load has a big influence on the bounce rate of your site.

Page load time is especially important for the real estate business. While searching for properties on devices, clients expect a website to load quickly and the pictures to open as fast as possible. So, if a website has a problem with speed, that might be a hindering factor in your business development. 

In this blog we will discuss the meaning of page load time and how you can make it work for your real estate website. 

What is a Page Load Time?

Page load time, also called page speed is an average amount of time it takes for pages to fully load in different devices. It is counted from the load time, till the web page fully opens. As it turns out by google research, the average load time for a mobile page is about 15 seconds, which may not be perfect data, but the load number is decreasing every year. It is also important to note that even though most mobile pages have high load times, the majority of mobile visitors will leave the page if it doesn’t load within 2 seconds. 

If you want to know how your website operates, you can check it with a free Webpage test by Google. 

Note: The same webpage may have different browsing time from different browsers, devices and even places(countries). 


Why Website Page Load Time is Important

You may not think much about page load time or just think that it depends on an internet speed. Internet is one factor for browsing websites on your device, but every website has its own load time which plays a significant role. 

Let’s imagine you have checked for some information on different sites, and the information was equally important, but one of the websites took less time to load, how will you behave in the future? You may say, that seconds don’t matter and you might not care, but the subconscious is a mysterious thing. You may choose the website which had less load time by chance, because you had the better experience before, that is what we call website user experience. 

Moreover, here are some reasons why your website should have a good load time: 

  • Google ranks sites which have faster load time: It is using a new signal into their search ranking algorithms. The reason is simple, according to a Google study, 53% of mobile site visitors leave a page that takes longer than 2 seconds to load. 
  • User experience: Users who had troubles with loading your page in the past may just skip your site and switch to a different one in the future. 
  • Reduce bounce rate: Bounce rate is also one more important factor. In order to avoid increasing bounce rate, keep people browsing other pages and gain more leads, you have to take care of your website speed. 


How to Improve Page Load Time on Your Real Estate Website

If data load time is good on your website it is a beneficial factor for your real estate business. We know the importance of well-organized website, but before one opens the website and sees design, the first thing which might irritate or impress her is the time it takes to load. Buyers are waiting to scroll the listings fast with their mobiles, especially millennial buyers. So it’s crucially important your listings browse time to be as short as possible. 

Realtyna always considers such facts and that’s why we offer such solutions to our clients. One way is with managed Hosting through Realtyna. With Realtyna’s  CDN (Content Delivery Network) you can improve your real estate website load time. It is a geographically distributed group of servers that provide faster delivery of real estate content for Realtyna’s system.

WPL CDN distributes content across a number of server nodes located around the globe. It provides the fastest possible delivery. Thus, you can be sure that big amount of data will load in a brief time on your website. 

Did you find the information useful? Sea other blogs about page load time. How to Optimize Photos on Your WordPress IDX Website and Improve Load Times and What Is WPL CDN and How Can It Improve Lead Generation from My IDX Site?

Comments or feedback? Drop a comment below. 


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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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