What Makes a Great Logo- Things Real Estate Agents Need to Consider
Symbols are an important part of our life. Human cultures all around the world are full of them. We express our values and social norms through symbols and convey important context without using long sentences. Symbols have a deeper meaning, which we often respond to subconsciously.
Modern society and the global Internet culture have reinforced the meaning of symbols and made them even more important. Emojis, advertising—these are symbols that are universal in every culture.
And what are the logos if not yet another symbol? They are a symbol of your company, a symbol of your brand and what it stands for.
So why do logos matter? To answer this question let’s discuss some of the best brand logos. What message do they convey, and most importantly how do they affect us customers?
Most Famous Logos- Why Are They Successful
What makes a good logo? There is no definite recipe but judging by the experience of the most famous brands, logos should be: distinctive, practical, and simple. Yet, they should have a deeper meaning that influences us customers subconsciously.
Here are some examples of logos done right:
The logo of the biggest multinational technology company and powerhouse in the online shopping world, Amazon, is very distinctive.
With the brand name resembling the largest river, the Amazon, and the yellow arrow pointing from letter a to z, the logo conveys an important message—Amazon has it all. You name it and they have it.
The yellow arrow serves another purpose as well. It’s a smile with a dimple. That way Amazon shows the client’s satisfaction with their customer service.
We all know the logo of one of the most famous companies, Apple. The logo as we know it today, the bitten apple, is one of the most iconic logos ever. It’s sleek and simple, and it carries a deeper meaning. Many people think that the bitten apple resembles its predecessor known as the Fruit of Creation, enlightening and empowering people all across the world with knowledge. Although, Steve Jobs once said, “ I love apples and like to eat them. But the main idea behind Apple is bringing simplicity to the public, with the most sophisticated way, and that’s it, nothing else.” The logo truly conveys the message of the company to think differently.
Google,the multinational technology company, has yet another iconic logo. The primary color palette, which is broken by a secondary green color symbolizes that they don’t play by the rules and know how to have fun.
Real Estate Logos
Now that we’ve seen the best and the most iconic logos, let’s talk about the real estate industry.
The real estate industry has tons of different real estate companies. One of the ways you can stand out is to have a recognizable and distinctive real estate logo.
Creating a real estate logo is not that different from creating logos for other industries. As we mentioned above, it should be simple, yet convey an important message about your company’s values.
It’s also important to create or update a logo according to the new trends in the design world. We’ve seen Apple and Google doing exactly that.
P.S Want to learn more about real estate logos? Check out this article
Do you want to have a customizable and distinctive logo that no one else has? Check out Realtyna’s exclusive offer and contact us for more information.