What is MLS Integration?
Quick Review of what MLS Integration is… exactly…
First of all, what does MLS stand for?
MLS means Multiple Listing Service.
What is a Multiple Listing Service? A Multiple Listing Service is a private database that is created, maintained and paid for by real estate professionals. It is a private offer of cooperation and compensation by listing Brokers to other real estate Brokers. The MLS data base is a tool that helps real estate professionals assist their clients when buying and selling property. Without the collaborative incentive of the existing MLS, Brokers would have to rely on their own separate systems of cooperation, rather than enjoying the benefits of the consolidation of property information. This information is then, usually, provided to the public at no cost by participating Brokers.
So what is MLS Integration then?
MLS Integration is a powerful extension that allows individual real estate professionals to import and publish all of these listings that belong to them and other real estate professionals on their individual professional real estate platform (website). Once imported all data is updated on a regular basis to ensure data accuracy.
The Benefits of MLS Integration
Home buyers want to be able to search for all properties in one place. If the search functions are easy to use, and an online buyer lands on your website, you can keep them there for a much longer period of time if you have all of the listings that are on MLS on your website. If they can find this information on your website, with your branding, and your contact information- it could convert an online lead into a buyer.
How do you get MLS Integration on your website?
There are two methods for MLS Integration:
Organic MLS RETS Integration or using an IDX Service Provider