real estate website

Squarespace VS WordPress: Which Is the Best Website Builder for Real Estate Companies?

Created in 2003, Squarespace is one of the most popular website builders out there nowadays. Recently, many real estate agents have started asking whether Squarespace may be the best website builder for real estate companies, even better than WordPress. As research shows, WordPress is still one of the most popular real estate website builders, and it will remain in this position for quite a long time. Let’s find out why Squarespace is so popular and whether it’s suitable for real estate agents.

We will discuss both the benefits and downsides of WordPress and Squarespace.

Squarespace for Real Estate Website


  • Squarespace is known for one of the most beautiful and sophisticated templates. Templates are searchable by categories, so you can find basically every template for every taste. 
  • It’s easy to use.
  • Hosting is included.


  • There is a limited number of plugins and themes.
  • It’s not free.
  • It’s not customizable, which means less flexibility.
  • Squarespace is not an open source
  • Even though hosting is included, but the hosting is only possible on Squarespace servers
  • If you want to have a membership website, Squarespace is not the best choice for you.
  • If you’re planning on creating a multi-language website, Squarespace doesn’t give you this option.

WordPress for Real Estate Website


  • WordPress is fully customizable.
  • There is a free plan.
  • The unlimited number of plugins
  • The biggest library of themes
  • With advanced plans, you can incorporate templates from a third-party marketplace like TemplateMonster and Themeforest.


  • Although it’s free to install, some of the plugins require a business plan.
  • For some, it’s not as easy to use as Squarespace, and it requires  a little bit of learning
  • Needs to be installed on web hosting


Final Conclusion

Squarespace is perfect for conventional websites that need basic, typical features. The case with real estate websites is that most of them are not conventional. Most real estate websites need a wide variety of powerful features to be installed in order to offer the best customer experience. That’s why WordPress is probably still the best real estate website builder available for real estate companies. It offers real estate agents features like photo and listing portfolios, contact pages, Google Maps integration, social media integration, and more. This is one of the most important features that a real estate website can have. 

Considering all the above, we still believe that real estate agents should use WordPress as a real estate website platform.

P.S Interested in other website builder options? Check out our blog .

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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