Zoom Ultimate Playbook for Lead Generation

Zoom Ultimate Playbook for Lead Generation

Doing business online has been a growing trend in the real estate business for years. However, the year 2020 brought new opportunities for online business. The circumstances have forced many realtors to move fully or party to an online environment. 

Zoom meetings have been a very useful tool for doing real estate tasks on the web. We should know however that there is more to Zoom than just video conferencing. 

What Is Zoom?

Zoom is a video-conferencing application that allows multiple users to conduct meetings and webinars online. Thanks to its wide range of features and the fact that it comes with a free version, Zoom is now the most popular virtual meeting software around the world. 

It has become a solid part of everyone’s life, and we often hear people use the verb “zoom” to refer to their online meetings. 

That brings us to 2020 and the rise of the pandemic. For realtors, a tool like Zoom matters the most. There are a lot of meetings and negotiations involved in a real estate deal, and tools like Zoom allowed realtors to continue serving the community despite the health restrictions. 

How Can I Use Zoom for My Real Estate Business?

Essentially, Zoom meetings help real estate professionals to hold relatively convenient meetings online, especially when both parties are sheltered in place. In addition to this, the Zoom platform offers the following:

  • Hold live webinars to promote your brand and services
  • Video conference between buyers and sellers
  • Record meetings and share them later
  • Record webinars and share them later
  • Conduct live open-house tours
  • Conduct multiple meetings with a different group in one session
  • Schedule meetings and webinars
  • Conduct meetings without the need for participants to sign in or install anything
  • Hold meetings and webinars on multiple devices

Note: Not all the features are available in the basic version. 

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Boost Your Lead Generation With Zoom?

We all use Zoom one way or another in our daily lives. Here are a few ways you can generate more leads using Zoom:

  • Host a Buyers’ Webinar

Buyers’ meetings have been a common real estate practice for years. Agents, brokers, appraisers, developers, and other people involved can be invited to discuss the process of buying a property. This could also be a good opportunity to learn more about the needs of your clients. 

  • Include Your Seller in Virtual Open Houses

These days, open house showings on Zoom are a common activity, and for some, it is the only alternative. One creative idea is to have the owner of the house co-host the meeting so they can personally introduce the house and tell buyers what it feels like to live there. 

  • Use Zoom Settings to Qualify Leads 

When you invite clients to a webinar or a group meeting, you can use a few questions in Zoom registration to filter them. Ask them questions and find out what they need.

  • Use Zoom Settings to Help Your CRM

With Zoom, you can export contacts’ information to a sheet, and then use it in your CRM for better lead management.

To do this, head out to your Zoom settings and use the report feature.

  • Create Video Emails

One way to give credit and formality to Zoom meetings is to send a pre-meeting video email. In this short video, you can:

  • Say what the meeting is going to be about
  • Remind the recipient of the time and date of the meeting
  • Explain they can expect from the meeting 
  • Tell them if they need to prepare anything for the meeting
  • Use the Virtual Background Feature

The virtual background in Zoom meetings is an excellent opportunity to showcase some of your top deals and services. Also, it is a unique way to make things more personalized and improve the customer experience in every meeting. 

  • Host Networking Meetings

We all know how important networking referrals are for realtors. With conferences and conventions called off due to the pandemic, realtors can use Zoom meetings to hold their networking events. 

It can be for a good cause. You can host a meeting and invite local business owners. Everyone can have a minute or two introducing their products and services. What you gain here is exposure to a larger pool of audience members since all of these businesses will invite their clientele to these online events. 

What Is Next?

Zoom and other applications can help you maintain your successful real estate business online. If you know how to use them properly, you can also stay ahead of others and generate more leads. 

In times like this, most folks are dealing with uncertainty and the hope that things will go back to the way it used to be. In the real estate business, you don’t need to worry about rewriting history. You can seize the opportunities that technology offers and become much more successful. 

Building an all-around IDX website is probably the key ingredient here. If you don’t have a website or you are unhappy with the way your current website works, check out the following article and find out how Realtyna can help you:

How to Create a Successful Real Estate Website: Website Creation

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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