Who is a Real Estate SEO Expert? And What Do They Do?
A real estate SEO expert is a professional who specializes in optimizing websites for search engines to improve organic rankings. They have a deep understanding of search engine algorithms and use their expertise to increase visibility and drive targeted traffic to real estate websites.
These experts utilize a range of strategies, including conducting thorough keyword research, implementing on-page optimization techniques, creating compelling content, building high-quality links, and optimizing technical aspects of websites. By implementing these tactics, they assist real estate professionals in dominating search engine results and surpassing their competitors.
In today’s fiercely competitive online environment, the inclusion of a real estate SEO expert on your team can have a profound impact. Their knowledge and skills can assist you in attracting qualified leads, generating a higher number of conversions, and ultimately expanding your business.
The Importance of SEO for Real Estate Businesses
Search engine optimization, or SEO, is the process of optimizing a website to rank higher in search engine results pages (SERPs). For real estate businesses, it is an essential component of their digital marketing strategy. The higher a real estate website ranks on search engines like Google, the more visibility and exposure it gets, leading to increased traffic, qualified leads, and conversions.
SEO is particularly crucial in the real estate industry because competition is fierce. With so many real estate businesses vying for the attention of potential customers, it’s essential to stand out from the crowd. A real estate SEO expert can help your business achieve this by using their skills and expertise to improve your website’s visibility and search engine rankings.
We have a comprehensive guide to SEO for real estate professionals. Read our article titled Real Estate SEO.
What does a real estate SEO expert do?
A real estate SEO expert is a professional who specializes in optimizing real estate websites for search engines. They deeply understand search engine algorithms and use their expertise to improve organic rankings, drive targeted traffic, and increase conversions. Here are some of the things that a real estate SEO expert does:
Keyword research is the process of identifying the words and phrases that potential customers use when searching for real estate properties, agents, or services. A real estate SEO expert will use various tools and techniques to conduct thorough keyword research and identify the most relevant and high-traffic keywords for your business. They will then use these keywords to optimize your website’s content, meta tags, and other on-page elements to improve your search engine rankings.
On-page optimization is the process of optimizing the content and structure of a website to improve its relevance and visibility to search engines. A real estate SEO expert will use various on-page optimization techniques, such as optimizing meta tags, headers, images, and internal linking, to improve your website’s relevance and visibility to search engines. They will also ensure that your website is mobile-friendly, has a fast loading speed, and is user-friendly to improve user experience and engagement.
Off-page optimization is the process of improving a website’s visibility and authority through external links and mentions. A real estate SEO expert will use various off-page optimization techniques, such as link building, social media marketing, and content marketing, to improve your website’s visibility, authority, and reputation. They will also ensure that your business is listed in relevant directories and citations to improve your visibility in local search results.
Real estate SEO experts should have a strong understanding of technical SEO, which is the process of optimizing a website’s technical aspects to improve its visibility and ranking in search engine results pages (SERPs). Some of the key technical SEO tasks that a real estate SEO expert should be able to perform include:
Local SEO is the process of optimizing a website for local search results. A real estate SEO expert will use various local SEO techniques, such as optimizing your Google My Business profile, building local citations, and getting positive reviews, to improve your visibility and relevance in local search results. This is particularly crucial for real estate businesses that serve a specific geographic area.
A real estate SEO expert will also track and measure the success of your SEO efforts using various tools and metrics, such as Google Analytics, Google Search Console, and keyword rankings. They will use this data to refine their strategies, identify opportunities for improvement, and demonstrate the ROI of their SEO efforts.
Now, we are going deep through each one of the Real Estate SEO expert responsibilities:
Keyword research for your website
Keyword research is the process of identifying the keywords and phrases that potential customers are using to search for products or services like yours online. It is an important part of SEO (search engine optimization), as it helps Real Estate SEOs to create content and optimize your website so that it ranks higher in search engine results pages (SERPs). Here are some of the important things in the Keyword research process:
Brainstorm a list of relevant keywords
RESX (Real Estate SEO Expert) Start by brainstorming a list of keywords and phrases that are relevant to your business and the products or services you offer. They consider the different types of properties you sell or rent, the locations you serve, and the types of buyers and sellers you work with.
Use keyword research tools
There are a number of keyword research tools available that can help you identify relevant keywords and phrases, as well as their search volume and competition level. Some popular keyword research tools include Google Keyword Planner, Ahrefs, Ubersuggest, and SEMrush.
Identify long-tail keywords
Long-tail keywords are more specific and less competitive than short-tail keywords. They are also more likely to be used by potential customers who are closer to making a purchase decision. For example, Real Estate SEO experts, instead of targeting the keyword “real estate agent,” might target the long-tail keyword “best real estate agent in [city].”
Use keywords throughout your website
Once they have identified a list of relevant keywords, they will be sure to use them throughout your website, including in your title tags, meta descriptions, header tags, and body content. This will help Google to understand what your website is about and rank it accordingly.
If you are interested in the keyword research process for your business, check out the best real estate SEO keywords for 2023
On-page optimization for your website
On-page optimization is the process of optimizing the individual pages of a website to improve their ranking in search engine results pages (SERPs). It involves optimizing a variety of factors, including the website’s content, structure, and metadata.
For real estate websites, on-page optimization is especially important, as it can help to ensure that potential buyers can easily find your website and learn about the properties you have for sale. Here are a few key things that real estate SEO experts will do:
- Use relevant keywords throughout your website, including in your title tags, meta descriptions, header tags, and body content.
- Create high-quality, informative content that provides value to potential buyers.
- Optimize your images by sizing and compressing them properly and using descriptive alt text.
- Improve your website’s structure by using clear and descriptive URLs, creating a logical hierarchy of pages, and using internal links to connect your pages together.
- Make sure your website is mobile-friendly.
Off-page optimization for your website
Off-page optimization is a crucial aspect of real. It involves strategies that are implemented outside of the website itself to improve its search engine rankings. One of the most important off-page optimization techniques is link building. Real estate SEO experts understand the significance of building high-quality backlinks to a website.
Backlinks act as votes of confidence from other websites, indicating to search engines that the website being linked to is trustworthy and valuable. Real estate SEO experts use various tactics to acquire backlinks, such as guest posting on relevant industry websites, reaching out to influencers for collaborations, and leveraging social media platforms to promote content and acquire links.
In addition to link building, real estate SEO experts also focus on other off-page optimization techniques, such as social media marketing and online reputation management. By utilizing social media platforms effectively, they can broaden the reach of real estate websites, engage with the target audience, and drive more traffic. Online reputation management involves monitoring and managing the online presence of real estate businesses, ensuring that their reputation remains positive and trustworthy.
if you want more information about this SEO aspect, visit Off-page SEO for real estate investors.
Technical Optimization for your website
Here are some technical things that your SEO Expert should have to do for your website:
- Optimizing website speed
- Improving website structure
- Fixing broken links
- Creating a mobile-friendly website
- Using relevant keywords throughout the website
- Optimizing images (Want to know more about it? learn a few tips in Images for Real Estate website)
- Submitting the website to search engines
- Monitoring website performance and making adjustments as needed
Note that not all of the above items should done alone by SEO Experts, for some of them, SEOs need help from a Developer or website admin.
Local SEO for real estate businesses
Local SEO is a vital component of real estate SEO, as it focuses on optimizing websites for local search results. Real estate professionals operate within specific geographic areas, and it is crucial for their websites to appear in local search results when potential clients search for real estate services in their vicinity.
Real estate SEO experts employ various strategies to optimize websites for local search, such as optimizing Google My Business profiles, creating location-specific landing pages, and obtaining local citations. By implementing these techniques, they help real estate businesses increase their visibility in local search results, attract more qualified leads, and ultimately drive more conversions.
Local SEO for real estate businesses also involves optimizing websites for mobile devices, as a significant portion of local searches are performed on smartphones and tablets. Real estate SEO experts ensure that websites are mobile-friendly and provide a seamless user experience across different devices. This optimization helps real estate businesses capture mobile users and enhances their chances of converting them into clients.
Tools and resources used by real estate SEO experts
Real estate SEO experts use a range of tools and resources to conduct keyword research, analyze website data, and optimize websites for search engines. Here are some of the most popular tools and resources used by real estate SEO experts:
Google Analytics is a free web analytics service provided by Google that tracks and reports website traffic. Real estate SEO experts use Google Analytics to track website traffic, user behavior, and other key metrics to improve their SEO strategies.
Google Search Console
Google Search Console is a free tool provided by Google that helps website owners monitor and maintain their website’s presence in Google search results. Real estate SEO experts use Google Search Console to track website performance, identify technical issues, and submit sitemaps.
Ahrefs is a popular SEO tool that provides data and insights on backlinks, keywords, and website traffic. Real estate SEO experts use Ahrefs to conduct keyword research, analyze competitor backlinks, and monitor website performance.
SEMrush is an all-in-one marketing toolkit that provides tools for SEO, PPC, content marketing, and social media marketing. Real estate SEO experts use SEMrush to conduct keyword research, analyze website data, and optimize websites for search engines.
Tracking and measuring success in real estate SEO
Measuring and tracking the success of your SEO efforts is crucial to improving your website’s search engine rankings and achieving your business goals. Here are some metrics that a real estate SEO should track to measure the success of their SEO efforts:
Organic traffic refers to the number of visitors who come to your website through search engine results pages. Tracking organic traffic can help you understand how well your website is ranking on search engines and how effective your SEO efforts are.
Keyword rankings refer to the positions your website ranks for specific keywords on search engine results pages. Tracking keyword rankings can help you understand how well your website is optimized for specific keywords and how competitive your industry is.
Conversions refer to the number of visitors who take a specific action on your website, such as filling out a contact form or making a purchase. Tracking conversions can help you understand how effective your website is at converting visitors into customers and how well your SEO efforts are driving qualified leads.
Backlinks refer to the number and quality of external links pointing to your website. Tracking backlinks can help you understand how well your website is building authority and reputation in your industry and how competitive your industry is. Learn a bit more about Backlinks for real estate.
Find a real estate SEO expert for your business, Or hire us!
If you’re looking for a real estate SEO expert for your business, there are several things to consider. Here are some tips for finding the right real estate SEO expert for your business:
Look for Experience and Expertise
When choosing a real estate SEO expert, it’s essential to look for someone with experience and expertise in the real estate industry. They should be familiar with the unique challenges and opportunities of the industry and have a deep understanding of search engine algorithms and best practices.
Check References and Reviews
Before hiring a real estate SEO expert, it’s essential to check their references and reviews. Look for reviews and testimonials from previous clients, and ask for references that you can contact directly to hear about their experience working with the expert.
Ask About Their Strategies and Tactics
When interviewing potential real estate SEO experts, ask them about their strategies and tactics for improving your website’s search engine rankings. They should be able to explain their approach in clear and understandable terms and provide examples of their success in the past.
Evaluate Their Communication and Collaboration Skills
Effective communication and collaboration are crucial when working with a real estate SEO expert. Look for someone who is responsive, transparent, and easy to work with, and who can collaborate effectively with your team to achieve your SEO goals.
At Realtyna, we have some best Real Estate SEO Experts who are professional in Real Estate marketing. if you care about your website’s performance in search results, you can hire us to do Search Engine Optimization for your website, if you are interested or want to know more about our SEO plans for your business, check out the Realtyna SEO packages.
In conclusion, a real estate SEO expert is a crucial component of any real estate business’s digital marketing strategy. They use their skills and expertise to improve website visibility, drive targeted traffic, and increase conversions. By conducting thorough keyword research, implementing on-page and off-page optimization techniques, and tracking and measuring success, they can help your business dominate search engine results and surpass your competitors.