Keyword Tracking for Real Estate Websites: An Essential Guide
As a real estate professional, staying on top of your website traffic and performance metrics is essential in today’s digital environment. Keyword tracking provides invaluable insights into how potential clients discover and interact with your site.
This guide will walk you through best practices for implementing keyword tracking.
Let’s start quickly, first of all, Keyword tracking refers to monitoring the position and performance of important search terms on your real estate website.
Why Keyword Tracking Matters
For any real estate website, keyword tracking is essential to:
- Optimize search engine optimization (SEO). By seeing which keywords drive the most traffic to your site, you can focus your SEO efforts on ranking higher for those terms. This could include using those keywords in your Page Titles, content, Image Alt Text, and internal links.
- Improve paid search results. If you run pay-per-click (PPC) ads, keyword tracking data shows you which search terms generate the highest conversion rates so you can adjust your bids accordingly.
- Gain valuable insights. The keywords people use to find your site reveal a lot about what your visitors are looking for and what aspects of your business they are most interested in. You can then create content and services tailored to those needs.
- Measure the success of your SEO and content strategies over time. By tracking changes in keyword positions and traffic, you’ll see which of your efforts are working and which need improvement.
In summary, keyword tracking is a powerful tool for optimizing your real estate website and gaining actionable insights into visitors and customers.
How to Set Up Keyword Tracking for Your Real Estate Website
Once you’ve identified valuable keywords and phrases for your real estate website, you’ll want to implement keyword tracking. This will allow you to monitor how well your site ranks for target search terms and make adjustments to improve visibility over time.
To get started with keyword tracking, you’ll need a few essential tools:
- A keyword rank tracking tool: Services like Moz, SEMrush, and Ahrefs allow you to enter target keywords and see your website’s ranking in search engines like Google. They track rankings over time so you can see how you’re trending.
- Google Search Console: This free tool from Google provides data on how well your site ranks for keywords, how much traffic different search terms are driving to your site, and more. Connect it to your Google Analytics account for even more insight.
- Google Analytics: The leading free analytics tool, Google Analytics shows you how much traffic is coming from search engines and which keywords and phrases are driving the most visitors to your site. Check your top landing pages to see which ones rank well for target keywords.
Choose one of these tools we mentioned and set up tracking for your most important focus keywords – those with a high search volume and conversion potential, check Real Estate Keywords if you are not well aware of keywords.
Check rankings at least once a week or every other week to monitor changes and see if you’re gaining or losing positions. If rankings start to slip for important keywords, it may indicate an issue with your on-page SEO, link building, or other factors. You can then make adjustments to attempt to regain lost ground.
How can I track keywords on mobile devices?
Many keyword tracking tools allow you to view keyword rankings for both desktop and mobile devices. Mobile keyword tracking is important since more people now search on their phones than on computers. Make sure any keyword optimizations you do apply to both desktop and mobile versions of your website.
Optimizing Website Content Based on Keyword Data
By analyzing which keywords and phrases potential clients are using to search for properties or services like yours, you can tailor your content to rank higher
Some tips for optimizing your website content include:
- Focusing on your target keywords. Identify 3 to 5 high-volume, low-competition keywords or phrases that relate to your business offerings. Use these keywords in your page titles, content headings, and throughout the body content. For example, if “homes for sale in Springfield” is a target keyword, use it in your page title, H1, and H2 headings, etc.
- Including related terms. Use synonyms, phrases with similar meanings, and semantically related words for your target keywords to help search engines better understand your content. For “homes for sale in Springfield,” you could include terms like “houses for sale Springfield,” “Springfield real estate listings,” and “property for purchase in Springfield.”
- Writing for humans and search engines. Focus on creating helpful, informative content for your readers, not just optimizing for search rankings. Your content should be easy to read and answer questions about homes for sale in your area. You are a real estate agent, you know best about your business, real estate and the area you are working.
- Linking to internal and external resources. Link to other relevant content on your website and authoritative industry resources to establish your site as a helpful resource on the topic. Search engines use links to determine the authority and relevance of a page.
That’s all for now, lot’s of things are matter in SEO but I just keep things very simple. For more information about SEO world you might want to check our Real Estate SEO guide.