Don't Let Clients Get Lost Breadcrumbs on Real Estate Site

Don’t Let Clients Get Lost: Breadcrumbs on Real Estate Site

Your website is like the front door of your real estate business. Even with hours spent making your site, customers can get lost in its pages.

Breadcrumbs are a navigation tool that helps. Breadcrumbs show customers where they are on your site.

Adding breadcrumbs improves how easy your site is to use.

Breadcrumbs create a clear path for customers.

This keeps customers interested and on your site. With some changes, you can add breadcrumbs.

Breadcrumbs will guide customers through your site. They won’t get lost if you have appropriate breadcrumbs.

Here is a sample of how breadcrumbs displayed in real estate websites:

Breadcrumbs ExampleWhat Are Breadcrumbs and Why Do You Need Them?

Breadcrumbs are a navigational tool that shows website visitors their path to the current page.

They allow users to keep track of where they are within the site architecture and quickly navigate back to previous pages.

For real estate websites, breadcrumbs are essential for guiding potential clients and keeping them oriented.

Some of the benefits of using breadcrumbs are:

  • Easy Navigation
  • Shows Site Structure
  • Improves SEO
  • Easier Navigation for Complex Sites
  • Understand the hierarchy of a website

Best Practices for Implementing Breadcrumbs

Best Practices for Implementing Breadcrumbs

To maximize the effectiveness of breadcrumbs on your real estate website:

  • Place them prominently at the top of each page. This makes them easy to spot as soon as the page loads.
  • Use descriptive page names that match your site navigation. For example, use “Listings” rather than “Browse All.”
  • Include the homepage in the breadcrumb trail. This gives visitors an easy way to navigate back to the top of the site.
  • Consider interactive breadcrumbs that expand into dropdown menus. This can further simplify site navigation, especially on deeper pages.
  • Test breadcrumbs to ensure they display properly on all devices. Responsive design is key for real estate websites.

You can utilize SEO tools to implement breadcrumbs on your website. Most of the SEO tools will do.

Where should breadcrumbs be placed on the page?

Breadcrumbs are typically displayed horizontally across the top of the page, below the main navigation menu.

This placement allows them to be prominently visible to provide context for the user, without distracting from the main content.

The breadcrumb links should have ample spacing between them, with the current page displayed as plain text rather than an active link.

What options do I have for styling breadcrumbs?

Default: Simple text links separated by arrows ( > ) or slashes ( / ) to denote the path. For example, Home > Residential > Houses for Sale

Icons: Replace the text link separators with small icon graphics for a more visual style.

Buttons: Style the breadcrumb links as button elements for a bold, contemporary look.

Underline: Apply an underline to the active breadcrumb item to subtly indicate the current location.

Color: Use color to highlight the active breadcrumb, or make the entire trail more vibrant. Subtle shades of the brand color palette work well.


In summary, implementing breadcrumb navigation on your real estate website provides multiple benefits for you and your clients.

The hierarchical structure helps visitors understand where they are within the site architecture.

Breadcrumbs also prevent clients from getting lost or frustrated. That’s all. Use it

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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