How to Design Your Real Estate Website to Have More Income

How to Design Your Real Estate Website to Have More Income

People want to work in the real estate business for different reasons. It can be for a career, contacts, or money. No matter the priority, most have the same goal—to grow income. 

What drives increased revenue? Good working quality? A team of professionals? Extra work or good advertising? The answer is, it all comes together. However, we should not forget one important fact – especially now – when our real estate offices are almost empty and our websites have become the main face of our companies. How can a well-designed website make money? How can you design your real estate website to generate more income? The answer is simple, and I will share some important tips to achieve this result.

Sort Your Site Features

Be sure to list the key features of your website and place them in a prominent place. As much as possible, try to place the important features of your company on the main side. Do not try to make your site abstract, complex, or  overly original. Instead, try as much as possible to make the design of your website easy for the eye to understand and read. Clients who visit your real estate website should have a feeling of maximum comfort and a desire to delve deeper into your company’s services.

MLS Integration

The Concept of Colors

In order for a website design to bring you maximum revenue, be sure to consider colors. What do colors have to do with sales? They can improve aesthetics and affect mood. Be sure to create a color gamut that matches and is not out of context. Create a calm and memorable mood that will allow your clients to be at ease and make the right choice. It’s OK to be a bit risky. However, try to avoid unnecessary tricks. Properly positioned content and colors will impress your potential customers.

Less is More

The most important thing in this article is this—less is more. How does less mean more? You know the phrase “nothing extra is good?” That’s the essence of this phrase. For maximum results, do not try too hard to surprise your customers and turn your website into one big misunderstanding. Rather, convey the essence and concept of your company on the website. Show customers your true face, but use key details and moderate information. It is not necessary to post all the trivia on the site. Capture special shots, special victories, special impressions and you will see that less is more.

If you want to know more about consistent real estate branding and how to create a good portfolio for real estate business check out our blog.

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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