6 Easy Steps to Build a Real Estate Website with Genesis Framework2 min read
In this blog post you will learn how to build a Real estate Website with Genesis Framework
The Genesis Framework is one of the strongest platforms on which to build a Real Estate WordPress website.
Consisting of a core set of functionalities across multiple child themes the Genesis Framework offers clean code, mobile responsiveness, and SEO friendly features.
It’s also a common language across the WordPress community with tons of developers, support forums, and tutorials for design help.
And any updates released for framework will not affect your child theme design, meaning you are free to make customizations without fear that they will be overwritten.
To build a real estate website with Genesis Framework is super easy. Simply follow these 6 steps:
INSTALL AGENT PRESS PRO CHILD THEME
Agent Press Pro is a child theme designed by StudioPress specifically for real estate websites. It includes a number of base features, such as color styles, custom headers, layout options, and featured images. These features and fast loading times will help you create an impressive real estate website quickly. Here’s an example of the theme in action: https://wpl28.realtyna.com/genesis/
INSTALL ORGANIC MLS INTEGRATION PLUGIN
Organic MLS Integration will be the engine of your IDX display. Its a plugin from Realtyna, allowing you to connect to your MLS, import, and display property listings in an indexable format. This will boost the “search engine readable” content on your real estate website and help you attract more leads: https://realtyna.com/blog/9-reasons-to-do-organic-idx-integration/
ACQUIRE RETS FEED
The RETS feed will be the raw data connection between your real estate website and your MLS that provides the content for your IDX display. To host MLS property listings on your site you will need to contact your MLS about a RETS license for IDX. we have a guide for doing that here: https://realtyna.com/blog/how-can-i-get-a-rets-feed/
Every RETS feed is a little different so you will need to map fields between the plugin and your MLS database. Don’t worry; integration is included with every Organic MLS Integration purchase so if you don’t have the experience or simply need to be freed for other design work, let us know and we will have our engineers map fields based on your guidance.
CONFIGURE YOUR IDX DISPLAY
Organic MLS Integration comes with tons of options to configure your IDX display. For example you are able to change your search bar, define new data fields for sort options, designate featured agents and tag properties.
With the mechanics of your site in place, you are able to fine tune your site design. You can change the header, customize the theme, modify the background and more.
Contact us today for a free consult your real estate website or to learn more about the Genesis Framework.