OG Tags for Real Estate Websites: Complete Guide

03 Mar 2024 Posted at 10:21h by Eric A. 0 Comments

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OG tags – what they are? why they matter for real estate SEO? and how real estate agents can use them to drive more traffic to their sites?

Let’s talk about it.

With the right OG tags implemented, real estate websites can stand out in search engine results pages and social media shares.

I’ll share tips on crafting compelling OG tag meta descriptions, titles, and images based on my own experience after working on so many types of real estate websites. Whether you’re an experienced agent or just starting out, you’ll learn actionable strategies to improve your website’s OG tags and make your online presence more discoverable.

What Are Open Graph (OG) Meta Tags?

OG meta tags, or Open Graph tags, are snippets of code you add to your website to optimize how content is shared on social media.

They allow you to customize the image, title, and description that appears when someone shares a link to your page on Facebook, Twitter, LinkedIn, and other platforms.

The Anatomy of an OG Tag

An OG tag contains three main components:

<meta property=”og:type” content=”article” />

• The <meta> element which contains the tag
• The property attribute which specifies the type of tag (e.g. og:title, og:image, og:description)
• The content attribute which contains the actual content for that tag (e.g. the page title, image URL, page description)

For example, an OG title tag would look like this:

<meta property=”og:title” content=”Welcome to My Real Estate Website” />

Benefits of Using OG Tags

OG tags provide several benefits for real estate websites:

• • They allow you to customize how your content appears when shared on social media. You can specify an eye-catching image, compelling title, and optimized description to encourage more clicks and traffic.
  • They improve the social sharing experience for your users. When someone shares your content, their friends will see an attractive preview instead of just a generic link.
  • They may lead to increased social engagement. With an optimized preview, people are more likely to click on your content, like it, comment on it, and share it with others.
  • They highlight your brand and content on social platforms. By customizing how your links appear, you can build brand visibility and recognition on networks like Facebook and Twitter.
  • They may improve your search engine optimization. OG tags are a signal to search engines that your content is optimized for social sharing and engagement. This can positively impact your rankings over time.

Essential OG Tags for Real Estate Sites

Let’s gets familiar with these small tags:

The og:title Tag

The og:title tag specifies the title of your web page. For a real estate site, you’ll want to include the property address and possibly the number of bedrooms and bathrooms. For example:

<meta property="og:title" content="123 Main St - 3 beds, 2 baths Single Family Home">

The og:description Tag

The og:description tag provides a quick summary of your page content. Keep this description between 2 to 4 sentences and under 200 characters. Mention a few highlights of the property to entice searchers to click through. For example:

<meta property="og:description" content="This lovely 3 bedroom, 2 bath home features an open floor plan, updated kitchen, and large fenced backyard - perfect for entertaining. Close to downtown and major commuter routes.">

The og:image Tag

The og:image tag specifies the URL of an image to represent your page in social shares and search results. Use a professional photo of the property’s exterior or an interior shot of an impressive space like the living room or kitchen. For example:

<meta property="og:image" content="https://example.com/main.jpg">

How To Modify OG Tags

Like drinking a water, if you are using a CMS like WordPress, just install a SEO plugin like Yoast or Rank Math, and configure the social media tag to modify OG tags.

If you are using other CMSs or your custom platform, just ask you developers to do it for you.

That’s all for now, I’m sure this content was new to you, many people weren’t aware of this little option on their website, but now YOU ARE!