Introducing Yourself as a New Real Estate Agent on Social Media

Introducing Yourself as a New Real Estate Agent on Social Media

You’re a new real estate agent ready to dive into the world of social media marketing, but you’re not quite sure where to start.

Building your online presence can feel overwhelming, but it’s an essential step to growing your business.

The key is crafting an introduction across platforms that captures who you are, what you offer, and why potential clients should work with you.

In this article, you’ll learn how to introduce yourself as a new real estate agent on social media.

Choosing the Right Social Platforms to Promote Yourself On

Choosing the Right Social Platforms to Promote Yourself OnFacebook

As a real estate agent, Facebook is a must. Create a professional business page to build your online presence. Share listings, post community updates, and engage with followers by commenting on their posts. Also, use your profile to connect with friends and family and spread the word that you’re now in real estate.


Instagram is ideal for visually showcasing properties and your community. Post eye-catching photos of homes you have listed or neighborhoods you serve. You can also share behind-the-scenes shots of what it’s like as an agent. Follow other real estate accounts and engage with their posts to raise your visibility.


Don’t underestimate the power of LinkedIn. Build a strong profile highlighting your experience and credentials. Join real estate groups to connect with others in the industry. Share blog posts or articles you’ve written to establish yourself as a knowledgeable resource. Endorse your colleagues and ask them to endorse you in return.


Creating video content is a great way to build trust and share your expertise. Post vlogs, property tours, tips for home buyers, and neighborhood overviews. Keep videos short, around 2 minutes. Then promote your channel on the other social networks. Video is engaging and helps people connect with your friendly, helpful personality.

Remember! Social media is a marathon, not a sprint. Stick with it and keep putting out quality content and those connections and listings will start flowing your way!

Optimizing Your Social Media Profiles

Once you’ve chosen which social media you want to work on, it’s time to optimize your profiles to establish your credibility and connect with potential clients. Focus on choosing a professional profile photo and cover image, crafting a compelling bio, and posting regularly.

Profile Photo

Your profile photo is the first impression people will have of you, so make it a headshot where you’re smiling and dressed professionally. A high-quality, well-lit photo can go a long way in building trust and making you appear more established.

Cover Photo

On platforms like Facebook and LinkedIn that allow cover photos, choose an eye-catching image that conveys your experience and expertise. For example, you might use a photo of a scenic view from a listing you’ve sold or an aerial shot of your city’s skyline. Just be sure any text on the image is still readable when uploaded.


Your bio is a chance to share your background, skills, and passion for the work in a personable way. Mention your relevant credentials and experience, but focus on why you love helping people buy and sell homes. Share some personal details and your mission to connect clients with properties that perfectly suit their needs. A few sentences are all you need to make a good first impression. Check out how to write a real estate bio.

Post Regularly

The key to building an engaged social following is posting frequently and consistently. Share listings you have available, tips for homebuyers and sellers, market reports, community events, and behind-the-scenes footage of what you do. Engage with your followers by replying to their comments and messages and re-sharing their posts. Staying active and visible on social media is the best way to gain new clients through word-of-mouth and online referrals.

Engaging Followers With Value-Driven Content

Engaging Followers With Value-Driven ContentNow that you’ve built up your following, it’s time to keep them engaged. Posting valuable and consistent content is key. Share neighborhood guides, tips for home buyers, insights into the latest real estate trends, and advice for selling a home.

Educate Your Followers

Your followers want to learn from you, so teach them something new! For example, do a series on different architectural styles, like Craftsman versus Colonial. Explain the pros and cons of each and share photos of homes for sale in those styles. You can also tackle common questions, like “How much does it cost to sell a home?” Break down all the fees and provide an estimate for your area.

Share Local Insights

As an agent, you know the ins and outs of your community. Share details about new businesses opening up, community events going on, and developments in the works. For example, posts about a new park being built or restaurants coming to town. Mention open houses for some of the new construction. Your followers will appreciate tips on the best places to eat, shop, and explore where they live.

Inspire and Entertain

While education and information are important, don’t forget to mix in some inspirational and fun content as well. Share gorgeous home interiors and exteriors you come across. Repost photos of dreamy backyards and home libraries. Include humor and lifestyle content like memes or a peek into your own home life. Varied and engaging posts will keep your followers interested and build connections.

Post 2-3 times a week to stay top of mind without overwhelming your followers. Respond to comments and questions, and consider doing live Q&A sessions. Engaging with your community will turn followers into loyal clients and word-of-mouth marketers. Keep providing value and soon your social media will be driving new business!

Responding to Leads and Inquiries Professionally

Once your social media profiles are set up and you start gaining followers, the leads and inquiries will start coming in. How you respond to these potential new clients can make or break your ability to gain their business.

Respond Promptly

As a new agent, you have to be on the ball. Respond to any messages, posts, or emails within 6-12 hours. People today expect fast responses and quick access to information. Don’t keep them waiting or they may move on to another agent.

Be Personal and Polite

Address people by name in your response and maintain a friendly, professional tone. Thank them for reaching out to you and let them know you’re excited to help them in their home search or sale. Politeness and good manners will take you far.

Provide Value Right Away

In your first response, give them a taste of the value you provide. For buyers, this may be a list of available homes that match what they’re looking for or tips for getting pre-approved for a mortgage. For sellers, provide data on comparable properties currently for sale or recently sold in their neighborhood. Educate them on the home selling process and tips for maximizing their sale price.

Ask Good Questions

To fully understand their needs and priorities, ask open-ended questions about what they’re looking for in a home or their motivations and timeline for selling. Let the conversation evolve naturally from there. People will appreciate your genuine interest in their unique situation.

Set up a Call or Meeting

As the conversation progresses, suggest setting up a phone call or in-person meeting. This allows you to establish rapport, gain a deeper understanding of what they need, and share details about the services you provide. Be prepared to walk them through the steps that lie ahead in their journey towards a new home or successful sale.


So there you have it. A few simple tips for introducing yourself on social media as a new real estate agent. Remember to be authentic, share your personal story, highlight your expertise, and engage with your followers.

Post consistently but don’t overdo it. Focus on building genuine connections, not just gaining followers. Most importantly, have fun with it!

Social media is all about personality. Let yours shine through. The more comfortable you are just being yourself, the more successful you’ll be at winning over clients and establishing your brand as a trustworthy, knowledgeable agent.

Learn more about social media:

Your First 12 Months: A Guide To Real Estate Social Media

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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