11 Tips to Increase Engagement on Your Blog and Generate Real Estate Leads
You should think of your blog like a home.
Provide regular maintenance and it will produce returns.
Ignore it for too long and it can become a blight.
We want to avoid that last part.
So here are 11 tips to increase engagement on your blog and generate real estate leads.
KNOW YOUR READER
To increase engagement on your blog, you need to know what your readers want.
You should get into their heads.
Ask yourself:
What information do they need?
What questions are they asking?
What would make their lives easier?
Provide the answers on your blog, and you’ll see engagement and leads spike.
USE KEYWORDS
In journalism, there is a saying: “don’t bury the lead.”
This means don’t muddy what’s important with what’s not.
The same lesson applies to blogging: don’t bury your content with poor keywords.
Find a few words or a phrase that get to the essence of your article.
Make sure these keywords are in the title, the url, and scattered regularly throughout the body.
This will help your content appear higher in the search engine results.
It will increase engagement on your blog and help you generate real estate leads.
Check out more Keyword and SEO tips here.
BE CONSISTENT
Going three weeks without posting is not going to increase engagement on your blog.
That much is certain.
So you should try to be consistent.
Keep a calendar and a rolling list of ideas.
And stick to them.
RESPOND TO COMMENTS
You do all this work to get leads to engage on your blog.
You should reward them when they do.
If someone comments, comment back. If someone asks a question, answer it.
Real estate after all is a relationship business.
Don’t waste these opportunities to build relationships and generate leads.
GO A STEP FURTHER
There is no shortage of real estate blogs.
So how do you stand out and generate leads?
Do more.
Find your favorite blog. Study it. Keep track of all the content that’s posted.
Do all of that on your own blog, and then go a step further. Add one more thing.
It can be a new feature, or new photos, or new market information.
The more needs you can fulfill for your leads, the more you will increase engagement on your blog.
PRESENT DATA
As an agent you have a wealth of data at your disposal.
This data helps you assist your clients with buying and selling decisions.
But it can also help you increase engagement on your blog and generate real estate leads.
Present market statistics on your site, and you’ll start seeing the benefits.
You can also compile these statistics in a report to generate leads at your next open house.
LUKE’S TIP#1:
CREATE A QUIZ
If you’ve ever used Sporcle, you know how long people can spend doing online quizzes.
Why not create your own?
Your quiz could be about anything.
You could ask readers to name the neighborhoods in your town.
You could ask them to pinpoint local landmarks or quiz them on local history.
Better yet, use all of these. Create regular quizzes to increase engagement on your blog and keep it at a high level.
CREATE A READER CONTEST
People like winning stuff.
So consider a reader contest with a small prize.
This could be a photo contest. Or submissions for best community garden.
Encourage readers to participate and vote.
INCLUDE A CALL TO ACTION
Readers will engage on your blog if you ask them.
So don’t forget a call to action in all of your posts.
This can be as simple as a request to leave comment.
It can be a pop-up asking for subscribers.
It can be a call for submissions.
The important thing is that you make the ask.
CROSS/GUEST POSTS
Every real estate agent has a network.
This is a group of colleagues and other professionals that provide advice, partnerships, and referrals.
You should tap into your network for your blog.
Accept guest posts from other agents. And cross post your content on other blogs run by people in your network.
It will help position you in the market and increase engagement on your blog.
GUIDE READERS TO RELEVANT CONTENT
You’re not always going to hit a home run.
Not all content is going to generate real estate leads.
But that does not mean the lead is lost.
You simply need to direct the reader to more relevant content.
You can do it with a robust internal linking strategy.
Or you can include relevant content at the bottom of your posts.
Thanks for reading. If I forgot any tips to increase engagement on your blog and generate real estate leads, leave a comment below.
Or for a list of blog ideas, check out What Should I Write About On My Real Estate Blog?
Kalpataru Expansia
Posted at 06:40h, 12 JuneNice Article!
It should be depend upon the buyers interest and our research is accurate on where we are targeting to a particular buyer.
Homes for Rent in Kathmandu
Posted at 08:33h, 08 SeptemberThanks for sharing this great tips….!!
Anonymous
Posted at 08:01h, 15 OctoberNice Post and well written content thanks for sharing this Post
Oliver Finn
Posted at 02:56h, 13 DecemberCertainly a proper Marketing strategy can give provide a a great boost and leads to your real state business and these are some great techniques that will certainly be very helpful. Last summer i did internship with Toronto Condo Team and i noticed that not only there Marketing techniques were good but also their reliable services played an important role.
Methews
Posted at 08:02h, 21 DecemberI was thinking to start a blog page on my website. Thanks for sharing this great content.
udit
Posted at 05:15h, 08 JanuaryNice article…
ways to increase engagement on your blog
Add Internal Links. …
Make Your Site Mobile Friendly. …
Have a Social Media Presence. …
Respond to Your Readers. …
The Layout Should Be Simple. …
Add Videos. …
Add User Polls.
Adam Smith
Posted at 23:46h, 19 JanuaryThanks for the post.
Working with a real estate agent takes all that time burden off of you. Selling your home is their full-time job, and they can devote the time and attention necessary to get it done quickly. The amount of time and hassle this will save you is invaluable.
Joon
Posted at 02:23h, 24 JanuaryThank you for share this amazing post….
real-estate
Posted at 02:12h, 21 FebruaryI thought it was really interesting how the article mentioned that a real estate agent can speak for you during tough transactions to keep things from getting too personal. My mother is thinking of selling her home and she has troubles with confronting people about things she is uncomfortable with. It would be helpful for her if someone can help ensure the sale of her home goes smoothly.
Adam Smith
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Real Estate Management
Posted at 01:06h, 26 MarchThanks for sharing these tips! I am sure your tips really helpful!
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Posted at 02:08h, 27 MarchYour article Awesome Thanks for this information, very informative as well as Modern.
Marie Amable
Posted at 00:56h, 23 AprilHii!
Thanks for the post
Really Nice article!
Such a great blog article Tips to Increase Engagement on Your Blog and Generate Real Estate Leads
Thanks once again!
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Posted at 00:15h, 08 MayHello,
Very nice blog for tips to increase real estate leads.
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Ersağ
Posted at 08:02h, 08 Maythats great article thanks
Jagriti Singh
Posted at 02:11h, 23 MayVery useful article! Blogging for real estate leads is definitely a long-term marketing strategy, but there are certain posts that will start ranking on Google and give you results faster than others.
HOMEiA
Posted at 02:36h, 21 JuneThis is a fantastic blog. Thanks for sharing,
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Posted at 11:25h, 11 AugustVery helpful information shared.
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Posted at 05:57h, 24 OctoberAn excellent article to increase the engagement of the blog. You explained everything really well. I really appreciate your writing style. Much thanks for sharing the same 🙂
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Posted at 06:06h, 02 NovemberReally this is very nice blog posting, thanks for sharing with us.
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Posted at 02:30h, 07 NovemberNice blog! Thanks for sharing useful information with amazing content. keep sharing.
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Posted at 06:23h, 12 NovemberThanks for sharing this Helpful blog. Anyone who wants his property valuation business to grow should read these points.
I would definitely keep in mind the points you shared about blog engagement. Keep sharing this type of informative blogs.
Waiting for more.
Omer Khan
Posted at 04:00h, 18 NovemberWow. Thanks for sharing the ideas. Tips are really helpful. Keep up with good work.
Jenna Davis
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Posted at 05:11h, 25 NovemberThanks for sharing such a great blog, Blog like this will help every SEO newcomer.
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Posted at 01:38h, 29 Novemberthanks for sharing the good information.
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Posted at 00:23h, 04 DecemberNice Blog
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Posted at 06:14h, 04 DecemberReally impressed! Everything is very open and very clear clarification of issues. It contains truly facts. Your website is very valuable. Thanks for sharing.
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Posted at 00:02h, 02 JanuaryThanks a lot for sharing this blog. Really nice and fresh content. All the information is helpful for us.
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Posted at 06:42h, 13 JanuaryVery nice post. I really enjoyed it and bookmarking it so I can read your blog further in the future. Thanks for posting.
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Posted at 07:29h, 23 JanuaryImpressive, In-depth article for real estate. I fill that this the worth for reading.
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Posted at 06:08h, 28 JanuaryGreat post!
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Posted at 03:43h, 03 FebruaryYour article will really help me and other bloggers too that how to write or what points to focus on while writing good and quality content.
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Posted at 20:35h, 13 FebruaryThanks for sharing. Great idea about the quiz and contests!
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Posted at 23:51h, 14 Maynice post shared.
ichhaviraghavan
Posted at 05:18h, 20 MayHI,
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ichhaviraghavan
Posted at 05:21h, 20 Mayhi
very nice article.Very well written. I have read so many articles to increase engagement on blogs but not a particular article about generating leads for real estate blogs. thank
Regards
realstatecondo
Posted at 22:54h, 15 JuneNice Information!!
Marijan Koturic
Posted at 02:40h, 20 Junethese tips are really effective as I applied them on my blog. Thanks for these useful tips
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Posted at 03:37h, 23 Junethese tips are really effective. thanks for sharing this with all
Marijan Koturic
Posted at 05:57h, 29 Junenice explanation. these tips are really helpful for growing any real estate blog.. thanks for sharing this
Levi Armstrong
Posted at 07:08h, 08 JulyI like your tip about including a call for submission on a real estate website to generate more leads from potential sellers. My mom is currently earning her real estate license, and I’m planning to help her with her new career by offering to do her blog. Perhaps I should include your various suggestion to get more real estate leads so she can start a great headstart. Thanks a lot!
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Posted at 05:54h, 10 JulyWonderful! Thanks foe sharing your information with us!
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Posted at 05:50h, 15 JulyHi, Thanks for sharing.I love looking through an article that will make people think.
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Posted at 05:55h, 15 JulyNice Blog. This article is extremely valuable for me. Thanks for sharing such nice blog. Get to know.
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Posted at 14:39h, 25 JulyThank you for taking the time to post this. I will enjoy using some of your techniques!
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Posted at 02:15h, 05 AugustThis is really nice blog and amazing information.
Joe Brown
Posted at 19:39h, 01 SeptemberGreat article. Anyone looking to start or improve their real estate blog would be wise to follow the advise contained in this blog.
Alicia Lopez
Posted at 15:04h, 04 SeptemberGreat and useful blog topic! Especially under know your readers and with Ask yourself: What information do they need? What questions are they asking? What would make their lives easier?. However, one thing I would like to add is that you should not only ask your self these questions but ask your readers as well. You may be surprised at the content gap. You may have no seen a topic that your readers really want more information on.
Hazel Johnson
Posted at 03:01h, 21 SeptemberThis is Great! I have nothing else more to say this is very informative and helpful.
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Posted at 01:46h, 02 OctoberVery Nice Infirmation. Thanks for sharing
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Posted at 09:29h, 06 OctoberWow Nice, Thanks for sharing this.
Jahnavi Jaanu
Posted at 10:41h, 26 NovemberGetting to appear in internet searches through helpful leads is a way to success. Thank you for the helpful post.
Devon Wayne
Posted at 14:22h, 04 DecemberSolid. I need to work on my guest posts in the real estate industry. I’m a cash home buyer in florida and it’s a small niche but precision articles, guest posts, and maybe even quizzes as you mentioned would be ideal.
Thanks
Raphael Collazo - Commercial Real Estate Agent
Posted at 04:55h, 09 FebruaryThanks for sharing this blog
Peter roy
Posted at 10:46h, 10 FebruaryThank you so much for sharing the valuable post.
Damjan Milić
Posted at 06:39h, 27 MarchOne of the best Increase Engagement on Your Blog and Generate Real Estate Leads, I am bookmarking it so I can read it again.thank you , really inspired me to learn more.
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Posted at 11:28h, 03 MayThank you for sharing this article on important tips for increasing engagement to blogs and generating real estate leads! Great insight.