Organic RETS Integration is a service that allows you to pull listings from your MLS provider straight to your own website. This is done through a technology called RETS which stands for the Real Estate Transaction Standard. RETS was created as a way to improve the IDX FTP method and provide a uniform data format for the fragmented real estate industry in the United States.
RETS makes it possible to connect websites to MLS directly and call for data to be updated as often as every 15 minutes (average of once per hour) making it the most accurate, up to date integration method out there.
Organic RETS allows you to integrate these listings to your own server, making for an even faster, SEO friendly experience. And since you own the data on your servers, you have the power to control it.
One of the biggest reasons to consider Organic RETS Integration is because of the distinct SEO power it will have for your website. With Organic RETS, you get: