What does MLS Integration mean?
MLS Integration is a service that allows you to pull data from your MLS provider and publish it on your own website.
The Benefits of MLS Integration
Home buyers want to be able to search for all properties in one place. If the search functions are easy to use, and an online buyer lands on your website, you can keep them there for a much longer period of time if you have all of the listings that are on the MLS on your website. If they can find this information on your website, with your branding, and your contact information – it is like gold.
How do you get it on your website?
There are two methods for MLS Integration:
1) Organic MLS RETS Integration
2) Using IDX Service Providers
The Organic MLS RETS Integration connects your website directly to the MLS server and pulls the data directly to your website.
An IDX Service Provider will pull data feeds from your MLS provider and, as a middle-man, will migrate it to your website.