Research shows that online reviews are one of the most effective marketing tools for any business. However not all reviews are alike. Reviews need be authentic and from a credible source in order to be trustworthy.
Whether you are a single agent or you have a large brokerage with hundreds of agents, you can use Zillow Review Add-on for WPL, for integrating all those credible reviews from Zillow right into your website. This product can literally multiply your conversion ratio, because your potential clients can track back the reviews to Zillow.
If you want to know more about this proven marketing method, please read here.