The Council of Multiple Listing Services is a real estate industry trade group that represents more than 200 MLS across the United States. The organization supports MLS and their members by providing networking, training and...
The real estate industry is changing rapidly. Each year, more and more of the homebuying process takes place online. Agents and brokers looking to grow their business need their listings to travel further and reach...
Real estate is trending toward mobile. More leads are looking for homes on their phone or tablet than ever before. There is little doubt about this. But how can agents take advantage of the mobile space...
The shift to the Internet has been transformational for the real estate industry. But it also presents challenges. One of the most fundamental is the question of how to represent a home and all its...
April Guest Post of the Month By: Jennifer Karami. Jennifer Karami is a writer at Redfin, a modern real estate brokerage that uses technology to help people buy and sell homes. With a 1% listing fee...
Upstream, sometimes referred to as the Upstream Project, is an effort within the real estate industry to centralize broker data management, storage, and distribution across the United States. The company does this by streamlining input...
Most agents know the power of email. Through email lists, newsletters and drip campaigns, agents engage their leads with targeted marketing content. But SMS is even more powerful for real estate marketing. Where email marketing has...
The best IDX websites are always changing. As new technologies or marketing strategies emerge, they are implemented online. Pages are continually updated and new content is released regularly. This constant state of evolution, can present problems,...
Zapier is one of the most powerful technology services available. The web tool connects a huge number of applications and allows them to work together. By serving as an automated intermediary, Zapier can link software...
MLS Grid is a partnership of MLS that seeks to streamline the process of pulling property listing data from one or more of its members. The company does this by offering a standardized point of...