Upstream, sometimes referred to as the Upstream Project, is an effort within the real estate industry to centralize broker data management, storage, and distribution across the United States. The company does this by streamlining input...
Most agents know the power of email. Through email lists, newsletters and drip campaigns, agents engage their leads with targeted marketing content. But SMS is even more powerful for real estate marketing. Where email marketing has...
The best IDX websites are always changing. As new technologies or marketing strategies emerge, they are implemented online. Pages are continually updated and new content is released regularly. This constant state of evolution, can present problems,...
Zapier is one of the most powerful technology services available. The web tool connects a huge number of applications and allows them to work together. By serving as an automated intermediary, Zapier can link software...
MLS Grid is a partnership of MLS that seeks to streamline the process of pulling property listing data from one or more of its members. The company does this by offering a standardized point of...
API or application programming interface is an IDX technology used to transfer property listing data from an MLS to an agent website. Long used in non-real estate contexts, API has been gaining wider acceptance within...
As a real estate agent, you are set up to produce some amazing video content. Your listings are beautiful and your career is fast-paced. But where should you post? In this blog, we’ll introduce some...
To optimize lead generation and conversion from your IDX site, you need to know what is happening on it. Many agents do this with CRM. CRM captures information about leads that reach out to the...
By Jennifer Karami of Redfin Despite a softening market, technology will continue to radically transform the real estate industry in 2019 and beyond. This year, as home buyers continue to scrap for top dollar offers, a...
MLS API works by connecting your website to an MLS database via the application programming interface, which allows you to retrieve up-to-date property listings and display them publicly. When building an IDX website, one of...