In person, relationship based real estate is phasing out. What is it being replaced with? Digital relationships. This is the age of convenience, and as a real estate agent, you must be ready to adapt...
The world is online! I am sure this is not news to anyone, but utilizing our online tools efficiently might take more work than we would like to admit. Do not worry! Realtyna has you...
Producing content and posting to social media are essential for real estate marketing. But they can be a lot to manage in a schedule that is already full. You have showings, open houses, and client meetings. How...
Video content is hugely important in real estate. And demand is out pacing supply. According to a recent NAR report, 36% of home-buyers turn to online video sites like YouTube during their home search. But only 4% of agents...
To succeed on Twitter you need to understand Twitter. This is probably the biggest stumbling block for agents and brokers using the platform. Most use and understand Facebook. Then they take a similar approach to Twitter. But Twitter...
Old School Real Estate Marketing Tools That Still Work We spend a lot of time on this blog talking about online real estate marketing. But it's not the only way to go about things. There's still a bunch...
If you have a new real estate website, you need to get traffic to it. One of the best ways is to use Pinterest. Pinterest is one of the fastest ways to search and save cool stuff...
In online real estate marketing, content is king. And visual content is the king of kings. User click, comment, and share more often on photos and video. This is why Instagram is so powerful. It...
A lot of real estate agents use LinkedIn. Probably most. But nearly all of them are using it incorrectly. Why? Because they consider it a static page to list past accomplishments. In fact, LinkedIn is a dynamic community with...
More and more real estate activity is happening online. There's no doubt about it. This has placed new emphasis on the agent bio. In many cases, the agent bio is your clients' first interaction with you. It's a place...