Successful real estate websites have a few things in common. They are powerful: the IDX is quick to load and easy to use. Robust: they have a strong lead capture, map search, and other features. Flexible: they are easy to...
When people hear the word “real estate,” they often connect it to buying and selling homes, but there is another side to this world that should never be overlooked: commercial real estate. The resources out there for residential real estate...
To add IDX to your website you first need to know what type of IDX you want to use. An IDX website with framing requires a simple copy and paste of some html code. An IDX website with a RETS...
Learn how to make the switch and leave IDX in the dust A lot of IDX systems have major drawbacks. You'll find them in reviews around the web. They have little flexibility and there are no organic search results to drive page...
As the cliche goes, “If you can’t beat ‘em, join ‘em!” Except in the case of real estate portal giants, it is very much good advice! Websites such as Zillow and Trulia dominate the real estate web space and continue...
Producing content and posting to social media are essential for real estate marketing. But they can be a lot to manage in a schedule that is already full. You have showings, open houses, and client meetings. How are you supposed to remember...
VOW or virtual office website is a real estate data product offered by most MLS that provides more sales history and off-market data than IDX. VOW is designed to help agents looking to drop the brick-and-mortar business model and go...
If you are new to having and managing a website, you are probably wondering what this whole, “SEO,” thing is about. If you are a veteran, you can still benefit from keeping up with the frequently changing guidelines and ranking...
A CRM in real estate is software designed to help agents and brokers streamline their marketing and sales processes—and ultimately to close deals faster—by allowing them to manage client communications, automate workflows, and track lead data online. In the real estate...
Real estate technology is going through quite the transformation. RETS, once the gold standard for IDX, is being replaced by the RESO Web API. RESO even said it plans to retire RETS, by June, 2018. We've written about the improvements RESO Web API offers...