The difference between IDX and RETS concerns the way data is transferred from your MLS to your website. RETS transfers are raw, meaning you need additional software to interpret them on your site. But they are also more flexible and...
Are you a fan of Avada Theme looking to add IDX functionality? Check out Realtyna’s Organic MLS Integration. Organic MLS Integration is an IDX alternative Realtyna has been refining for more than eight years. Instead of providing a frame for the MLS property...
Home buyers are getting savvy. More and more they want stats and figures, to guide their buying decisions. If you can provide this data for them in an attractive and easy format, you'll have an edge over your competitors. Here's how to create...
In your research on IDX options, you may have come across RETS and VOW. Both are data feeds to connect your website to your MLS. Both contain property listings to build your IDX display. But there are slight nuances between...
We've written a lot about real estate SEO.Today we area going to go deeper into backlinks. Backlinks are an essential aspect of any SEO strategy. They will help you attract visitors to your site and grow your bottom line. Here's how...
Video content is hugely important in real estate. And demand is out pacing supply. According to a recent NAR report, 36% of home-buyers turn to online video sites like YouTube during their home search. But only 4% of agents market their homes on these...
You should think of your blog like a home. Provide regular maintenance and it will produce returns. Ignore it for too long and it can become a blight. We want to avoid that last part. So here are 11 tips to increase engagement on...
It pays to think outside the box, even in real estate. Here are 9 weird ways to generate real estate leads that actually work. WEAR A NAME TAG If you wear a name-tag all day everyday, people are going to notice. Your interactions with...
Real estate marketing is getting complex. Some agents buy web ads to generate real estate leads. Some have elaborate social media campaigns. Some even hire actors to create video for featured properties. These efforts can get expensive. But did you know you...
All small businesses want to generate a little buzz. As a real estate agent, you are in a pretty good position to achieve this. With some strategic thinking and good timing, you can get your name in local press. Here's how to...