A real estate plugin is a piece of software that can be installed on your website to expand its features and allow it to accomplish new tasks related to real estate. For example, a real estate plugin might allow you to...
Have you ever thought about how price tags are put on houses? Well, we most certainly have, so here are the major factors that influence home value. Sharing is caring, they say. LOCATION This one is super obvious. When it comes...
Broker Reciprocity is the principle of cooperation that backs all Internet Data Exchange (IDX) programs. Under Broker Reciprocity, participating brokers are granted access to the listings of all other participating brokers in exchange for granting access to their own. How Does...
RETS access is the url, username, and password that allow MLS members to log into its RETS server. Receiving RETS access is a critical step in connecting a RETS feed to an agent’s website. Since the 1990’s the influence of the...
In every part of life, we have rules to live by. Some rules are non-negotiable while others are not necessarily required, but will benefit you if you choose to follow them. Rules for real estate lead generation are no different....
CRT Labs is the National Association of Realtors’ research group for real estate technology. The group produces reports on how emerging technologies may affect real estate agents and brokers, and works to develop solutions when there is a gap between...
The competitive nature of search engines is becoming more and more severe nowadays. Online competition has come a long way and still has a long way to go. No matter how searching patterns may change in the future, companies will...
You hear a lot about needing certain MLS integration methods, but how do they actually help you generate leads? Organic MLS Integration, unique to Realtyna, gives leads the speed, accuracy, and features they want while giving you all the raw...
With the right IDX software you can automatically send your IDX listings to Facebook dynamic ads, allowing you to create a catalogue of properties that appear in the Facebook and Instagram feeds of any leads that have browsed your website. We...
CREA or the Canadian Real Estate Association is Canada’s trade association for real estate. Consisting of more than 100,000 brokers and agents, CREA maintains industry ethical standards, provides technology products to further the real estate industry in Canada, and represents...