7 Real Estate Tech Trends to Follow in 2018 – Realtyna Blog

The real estate industry is evolving faster than ever. It’s so fast that real estate agents say keeping up with technology is among their biggest challenges.

To help you stay ahead of the game, we’ve put together a list of what we think is coming over the next year.

Here are 7 real estate tech trends to follow in 2018.


Real estate portals will continue to dominate in 2018. Zillow, Trulia, and others will continue to take the vast majority of page views. To compete we expect to see more agents go hyper local.

In 2018, more real estate agents will focus their marketing on neighborhoods. We will see entire websites dedicated to one community as agents seek out their niche. This is the information only agents can provide. And they can do it by leveraging their on-the-ground knowledge.


In 2107, NAR reported that 58 percent of buyers found their home on mobile. Mobile usage will continue to rise in 2018 as more and more Millennials and Generation Z buyers enter the market.

We expect agents to respond by investing more in apps and mobile responsive sites. Replicating the IDX search experience on a phone or tablet will be a huge point of emphasis in the coming year.

We have more details on the importance of mobile here: https://realtyna.com/blog/6-reasons-why-you-should-use-mobile-apps-and-sms-for-your-real-estate-website/


We’ve seen a movement to web marketing over a number of years. Most agents now advertise on Facebook, Pinterest, Twitter and other social media platforms.

As a result there is a huge emphasis on web visibility and the online profile. Those who have the most information about themselves online are winning. In 2018, online profiles will be larger, more detailed, and across more platforms than ever.


It’s a fact of life that the real estate industry is more competitive than ever. In many large markets there are hundreds of brokers, and firms listing the same properties on their site.

Buyers are no longer turning to a single company for information. The vast majority now employ search engines at least once when looking for homes. As a result, we expect a wave toward organic search in 2018 as agents try to boost their search engine page rankings.


As real estate agents compete for clicks and eyeballs, they will need to diversify their content offerings. It’s not enough to provide IDX and a homebuyers guide on your website any more: https://realtyna.com/blog/how-get-my-real-estate-site-page-one/

Agents need blogs posts, videos, photo galleries, and more. And it needs to be relevant and regular, at least once a day. In 2018, the agents that publish the most content will get the most leads.


Automatic light control and smart thermostats are not new. But costs keep going down.

We expect more buyer demand for smart home controls in 2018. And we expect agents to integrate these technologies into their marketing plans and property displays.


Homebuyers are as informed as ever. But their demands for more information keep going up. To get ahead we expect more agents to integrate analytics into their marketing.

In 2018, we will see more data included in IDX. This will include neighborhood data, schools, and home sales. Graphics and data visualization will be key as agents seek to communicate data quickly and efficiently.

The coming year promises to be another year of rapid evolution for real estate agents and brokers. We’ll be here everyday working to keep our clients on the leading edge.

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The opinions or information expressed in this article are those of the author and do not necessarily reflect the official views, policy, or position of Realtyna. The information on Realtyna’s Website is general, for informational purposes only, and is not to be relied upon or interpreted as real estate, legal, accounting, or other professional advice or a substitute. Please discuss anything related to the certification process, professional advice or legal procedures with your MLS providers.

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  • Majestique
    Posted at 02:14h, 16 March

    Thank you so much Irine for sharing this decent post, I have increased my knowledge after eading your post. Doing great job and keep it continue.

    • Irine
      Posted at 18:39h, 16 March

      Hey! Thank you for the kind words, I’m glad this was helpful for you.

  • Illena Cruz
    Posted at 18:50h, 24 April

    Now technology comes to the real estate business. This is necessary to build up home and keep our family safe. But building a home is a hard worker and needs more time in a traditional way. Now in the developed country, they use most advanced technologies to build a beautiful home in a more faster way.This article is good enough to indicate our need of technology in real estate business.

  • Azimuth Builders
    Posted at 01:06h, 08 June

    Wonderful article. It has improved my understanding of real estate trends in recent time. Thanks for writing such an amazing post. Keep posting.

    • Morgan Taylor
      Posted at 06:53h, 20 June

      I am glad we could help your understanding! If you have any needs to address with your own real estate technology, let us know! 🙂

  • Sonali Patel
    Posted at 04:49h, 16 August

    Good article to share. Thanks for sharing this article. This article gave me some more good insights of rising trends in real estate 2018.

  • Helena David
    Posted at 07:18h, 21 September

    Good insights to know in this article.

  • Zameen for You
    Posted at 06:18h, 02 May

    These are good steps in real estate and i followed it in 2018 and still im following these. I really appreciate you for this blog. Keep it up.